CN101681480A - The management of dynamic electronic coupon - Google Patents

Abstract

Be described in the mobile device place herein management to dynamic mobile coupons (DMC) is provided.In particular, but the dynamic perfromance that can utilize redemption value etc. for example to be associated with described DMC utilize the user interface of described mobile device to browse, classify, search for, regain or cash described DMC.In others, DMC management application program can with server component alternately with backup and storage DMC data, make multidate information (for example, but dynamic redemption value) synchronously, access or leading subscriber profile, Jie connects to realize sharing, exchange, exchange, selling described DMC or the like with other mobile device.Therefore, provide a kind of in order to management mobile coupons in mobile operating environment and to the user of this type of reward voucher provide added value and effectiveness effectively and the mode of individual character.

Description

The management of dynamic electronic coupon

Advocate right of priority according to 35U.S.C. § 119

Present application for patent advocate the title of application on June 20th, 2007 be " reward voucher wallet system (COUPONWALLET SYSTEM) " the 60/945th, the right of priority of No. 100 provisional application cases, described provisional application case has transferred this assignee and has been incorporated herein by reference clearly hereby.

Technical field

The present invention relates generally to mobile operating environment, and more particularly, relates to the management that dynamic mobile coupons is provided at the mobile device place.

Background technology

In recent years, multiple progress has taken place in cellular communication technology and cellular communication devices.In the described progress some progressive (for example camera and recorded-video technique are integrated into this type of device is gone up, that Email and short message receiving and transmitting service are incorporated into mobile communication is medium) relate to software and/or hardware applications.These application programs have been added the dirigibility that increases, processing power, communication capacity or the like to popular communicator (for example, cellular phone).Thereby this type of device has become more popular in the consumer market, thereby the excitation more consumers is bought this type of device or is upgraded to the device that comprises new application program and technology.

Along with increasing consumer has and utilizes mobile device, Conventional cap just expands in the mobile environment in the commercial mechanism of personnel, broadcasting, TV or landline telephone contact.For instance, can insert via mobile communications device along with the Internet becomes day by day, Email and web page browsing application program are used with mobile device.In addition, e-business is carried out by means of this type of device equally.For instance, the secure web-page application program can be provided for carrying out with the web page browsing device interface of online business transaction.Can utilize the secure web-page application program to promote credit card, debit card, bank transfer and similar payment by means of this type of device.

Except aforementioned mechanism, also other commercial mechanism is incorporated in mobile device and the mobile communication environment.For instance, be stored on the mobile device and can be in order to substitute paper coupon at the mobile coupons (mobile coupons) of mobile device configuration.Commercial entity can produce reward voucher and it is distributed mobile device, and mobile device can promote to cash mobile coupons in conjunction with business transaction again.As e-file, this type of reward voucher has the dirigibility of Duoing than conventional paper coupons.For instance, compare with the mobile coupons on being stored in mobile device, paper coupon is easier to mislay.In addition, mobile coupons can be incorporated into has various security measures to duplicate with other with alleviation to use without permission.Therefore, in mobile operating environment, introduce mobile coupons and produced many benefits.

Summary of the invention

Hereinafter present the simplification of one or more aspects general introduction so that basic comprehension to this type of aspect is provided.This general introduction is not the extensive overview to all contemplated aspects, but wishes the both key or the important element of all aspects of nonrecognition, does not describe the scope of any or all aspect yet.Its sole purpose is to present some notions of one or more aspects in simplified form as the preamble of describing in detail to presenting after a while.

The invention provides management at the electronic coupons (being also referred to as mobile coupons) of mobile device configuration.These type of electronic coupons or mobile coupons can comprise dynamic perfromance, but redemption value for example, and therefore can be called dynamic electronic coupon (DEC) or dynamic mobile coupons (DMC).In certain aspects, the characteristic of DMC is to extract and browse, classify, search for, regain or cash described DMC or its any appropriate combination in order to the user interface at mobile device from the DMC application program.In others, DMC management application program can with server component alternately with backup and storage DMC data, synchronous dynamic information (for example, but dynamically redemption value), access or leading subscriber profile, or the like.In addition, DMC distribute can to small part based on user profiles, seller profile or the characteristic determined that is associated with mobile device, for example the position, with the degree of approach of retail brick etc.Therefore, provide a kind of in order at mobile operating environment management mobile coupons effectively and the mode of individual character.

In certain aspects, provide a kind of method at mobile device place management mobile coupons.Described method can comprise from remote-control device and obtains mobile coupons application program (for example, via wired and/or wireless data exchange), wherein comprises at least one variable characteristic with the integrated mobile coupons of described application program.In addition, described method can comprise promotion and browse mobile coupons according to described at least variable characteristic and at the user interface place of mobile device, and plays the audio or video indication that the mobile coupons application program presents mobile coupons by the user interface place at mobile device.

In one or more others, provide a kind of equipment at the mobile device management mobile coupons.Described equipment can comprise transceiver, and it is configured for use in the wireless data exchange that obtains the mobile coupons application program, wherein comprises at least one variable characteristic with the integrated mobile coupons of mobile coupons application program.In addition, described equipment can comprise: the reward voucher administration module, and it is configured to promote browse at the user interface place of described equipment according to described at least variable characteristic mobile coupons; And output module, it is configured to play the audio or video indication that the mobile coupons application program presents mobile coupons by the user interface place at described equipment.Except aforementioned content, described equipment also can comprise: storer, and it is configured to store and receives, browses or present the relevant data of mobile coupons application program at described equipment place; And processor, it is configured to implement described reception, browses or presents mobile coupons.

According to one or more additional aspect, disclose at least a processor, it is configured at the mobile device management mobile coupons.Described processor can comprise first module, and it is configured to obtain mobile coupons application program (for example, via wired and/or wireless data exchange) from remote-control device, wherein comprises at least one variable characteristic with the integrated mobile coupons of described application program.In addition, described processor can comprise second module, and it is configured to promote browse mobile coupons according to described at least variable characteristic at the user interface place of mobile device.In addition, described processor can comprise three module, and it is configured to play the audio or video indication that the mobile coupons application program presents mobile coupons by the user interface place at mobile device.

In certain aspects, disclose a kind of equipment that is configured at the mobile device management mobile coupons.Described equipment can comprise the device that is used for obtaining from remote-control device the mobile coupons application program, wherein comprises at least one variable characteristic with the integrated mobile coupons of described mobile coupons application program.In addition, described equipment can comprise the device that is used for browsing at the user interface place of described equipment according to described at least variable characteristic mobile coupons, and is used for playing the device that the mobile coupons application program presents the audio or video indication of mobile coupons by the user interface place at mobile device.

According to other aspect, disclose a kind of computer program that comprises computer-readable media, described computer-readable media contains the instruction that is configured at the mobile device management mobile coupons.Described instruction can comprise that at least one can carry out to cause computing machine to obtain the instruction of mobile coupons application program from remote-control device, wherein comprises at least one variable characteristic with the integrated mobile coupons of mobile coupons application program.In addition, described instruction can comprise that at least one can carry out to cause computing machine to promote to browse at the user interface place of mobile device according to described at least variable characteristic the instruction of mobile coupons.Except aforementioned content, described instruction also can comprise at least one and can carry out to cause computing machine to play the instruction that the mobile coupons application program presents the audio or video indication of mobile coupons by the user interface place at mobile device.

According to additional aspect, provide the method for a kind of promotion at mobile device place management mobile coupons.Described method can comprise the rule that obtains to be used for producing or distributing dynamic mobile coupons (DMC).Described method can further comprise and is associated with mobile device based on described rule and with described DMC and promotes the ID with DMC or DMC to be transmitted into the reward voucher management application program at mobile device place, and described reward voucher management application program is sorted out and browsing of DMC be provided DMC based at least one characteristic of DMC.

According on the other hand, provide the equipment of a kind of promotion at mobile device place management mobile coupons.Described equipment can comprise seller interface, and it is configured to receive the rule that DMC or acquisition are used to produce or distribute DMC.In addition, described equipment can comprise transceiver, it is configured to the reward voucher management application program that ID with DMC or DMC is transmitted into the mobile device place, and described reward voucher management application program is sorted out and browsing of DMC be provided DMC based at least one characteristic of DMC.Except aforementioned content, described equipment can comprise arbitrating server, and it is configured to produce described DMC based on described rule at mobile device.

According to one or more additional aspect, disclose at least a processor, it is configured to promote at mobile device management DMC.Described processor can comprise: first module, and it is configured to obtain to be used to produce or distribute the rule of DMC; And second module, it is configured to part and based on the predetermined properties that obtains via the wireless data exchange with mobile device to small part described mobile device is identified as destination apparatus.Described processor also can comprise three module, it is configured to promote the ID with DMC or DMC to be transmitted into the reward voucher management application program at mobile device place, and described reward voucher management application program is sorted out and browsing of DMC be provided DMC based at least one characteristic of DMC.

According to one or more others, disclose a kind of equipment that is configured to promote at mobile device management DMC.Described equipment can comprise the device that is used to obtain to be used to produce or distribute the rule of DMC, and is used for the device that part is identified as described mobile device based on the predetermined properties that obtains via the wireless data exchange with mobile device to small part destination apparatus.Described equipment can further comprise the device that is used to promote the ID of DMC or DMC is transmitted into the reward voucher management application program at mobile device place, and described reward voucher management application program is sorted out and browsing of DMC be provided DMC based at least one characteristic of DMC.

According to other aspect, disclose a kind of computer program that comprises computer-readable media, described computer-readable media contains the instruction that is configured at the mobile device management mobile coupons.Described instruction can comprise that at least one can carry out causing computing machine to obtain to be used to the instruction of the rule that produces or distribute DMC, and at least one is configured to cause the computing machine part described mobile device to be identified as the instruction of destination apparatus based on the predetermined properties that obtains via the wireless data exchange with mobile device to small part.In addition, described instruction can comprise that at least one is configured to cause computing machine to promote the ID of DMC or DMC is transmitted into the instruction of the reward voucher management application program at mobile device place, and described reward voucher management application program is sorted out and browsing of DMC be provided DMC based at least one characteristic of DMC.

In order to realize aforementioned and relevant purpose, described one or more aspects comprise the feature of hereinafter describing and spelling out comprehensively in claims.Some illustrative aspect of described one or more aspects of the following description and drawings set forth in detail.Yet some modes in the variety of way of the principle that can adopt various aspects are only indicated in these aspects, and set all this type of aspect and the equivalents thereof of comprising in described aspect.

Description of drawings

Fig. 1 illustrates the block diagram of the instance system of the management that dynamic mobile coupons (DMC) is provided in mobile operating environment.

Fig. 2 describes the block diagram according to the example of the user interface of the mobile device of the management function that is provided for DMC of an aspect.

Fig. 3 explanation provides the block diagram of social networking as the sample system aspect of management DMC in mobile environment according to an aspect.

Fig. 4 describes the block diagram of example mobile device that is suitable for managing DMC according to one or more aspects.

Fig. 5 explanation according to one or more aspects be used for distribute and/or produce the block diagram of the sample system of DMC at mobile device.

Fig. 6 describes to manage via user or seller profile information according to the promotion of an aspect block diagram of the instance system of DMC.

Fig. 7 explanation provides the process flow diagram of sample method of the management of DMC according to the user interface place at mobile device of an aspect.

Fig. 8 describes to be used to receive, filter, share and/or cash the process flow diagram of the sample method of DMC according to particular aspects.

Fig. 9 explanation is according to the process flow diagram that is used for promoting to distribute and manage in mobile environment the sample method of DMC of an aspect.

Figure 10 describe according to one or more additional aspect be used to produce, distribute and/or cash the process flow diagram of the sample method of DMC.

Figure 11 and Figure 12 describe the block diagram that is used for managing or promoting in mobile environment respectively the instance system of management DMC according to an aspect.

Embodiment

Referring now to accompanying drawing, describe various aspects, wherein same reference numerals is all the time in order to refer to similar elements.In the following description, for the purpose of explaination, state many specific detail so that thorough understanding to one or more aspects is provided.Yet, can understand easily, can not have to put into practice under the situation of these specific detail described aspect.In other cases, show well-known construction and device with the block diagram form so that promote to describe one or more aspects.

In aspect more of the present invention, provide a kind of mechanism that is used to manage at the electronic coupons (for example, mobile coupons) of mobile operating environment configuration.For instance, the reward voucher at mobile device place management application program can receive and organize one or more mobile coupons.In addition, can accept, organize, classify and browse this type of reward voucher according to the characteristic of mobile coupons.But the management application program can be extracted with the ID of coupon offer merchant, mobile coupons, the product that is associated with mobile coupons or service, product or serve relevant data such as manufacturer's redemption value, qualified current state of cashing entity or dynamic perfromance and/or this class feature or its any appropriate combination.These type of data can be shown on independent label, menu, tabulation, lantern slide, the sketch map etc. at the user interface place of mobile device.In addition, animation program and subroutine can present excessive data, for example when mobile device users is selected specific coupon or request more information or the like at the user interface place.Therefore, the mobile device management application program can be utilized the extensive multimedia capabilities of electronic installation as described in this article.

In general, usually by product serve manufacturer or supplier (for example, dress manufacturer, Consuming System, dining room, grocery store etc.), the marketing of representing described manufacturer/supplier or advertisement entity or even third party's coupon distribution entity reward voucher is provided.Opposite with paper coupon, electronic coupons can comprise the computer applied algorithm of implementing with software, electronic hardware, firmware or its combination, and thereby can provide dirigibility and multidimensional feature with respect to homologue made of paper.For instance, mobile coupons can utilize the multimedia capabilities that enriches of mobile device, for example computing machine integrated graphics, computer animation, videotex, rendering text etc., DAB feature, tactile feature are (for example, tactile sensation feedback), the olfactory characteristic prestrain smell of sprayer coupling (for example, with) etc.As more specific example, can be (for example at treating apparatus, cellular phone, mobile device, laptop computer, personal digital assistant [PDA] etc.) locate to play the electronic coupons application program, and can provide figure, animation, sound and haptic response (for example, various frequency vibrations, pulse etc.) at the user interface place of this device.

In addition, electronics and/or mobile coupons can be launched via the electronic remote communication mechanism.For instance, can utilize network with on the cable network, in the honeycomb fashion website or in the range for wireless communication of WiFi or wireless launcher or other suitable wired and/or wireless launcher with electronics/mobile coupons from distributing entity broadcasts to various devices.In addition, go up the near-field communication of implementing (NFC) at transceiver (for example, be positioned on placard, sign, the shopper window etc. unobtrusive transmitter) and can broadcast the availability of mobile coupons.Transceiver can offer electronic coupons qualified device, and described qualified device receives described broadcasting (mobile device that for example, has reward voucher management application program) and makes response with suitable method.

Except afore-mentioned characteristics, electronic coupons also can have dynamic perfromance.This dynamic electronic coupon (DEC) or dynamically the each side of mobile coupons (DMC) can therefore change when compatible with the operating system of mobile device according to confirmable situation.As a particular instance, but the redemption value of DMC can be depending on constantly, with distribute the degree of approach of device, position, account or the profile information of target mobile device (for example, user, the seller, supplier and/or retailer's account/profile information) or its combination or similar situation.Therefore, DMC can provide in order to the current state of based target mobile device at least and excite the consumer to buy the actual mechanism of stimulation.

The reward voucher management application program that is used for mobile device as described in this article can be according to static characteristics (for example, promoter, appropriate products/serve, cash entity) and dynamically (for example, variable) characteristic (for example, but simultaneously redemption value [CRV], appropriate products/serve, cash position or entity, cut-off date, list/pair value state etc.) and organize DMC and interface with DMC be provided.As an example, variable characteristic can projecting form shows, highlights, and flicker shows with outstanding color or with the visible marking, be used for figure, the sense of hearing and/or the tactile feedback of self-moving device to strengthen, or the like.In addition, can show and/or notice influences the rule of variable characteristic.Alternatively or additionally, if detect the situation determined that can influence variable characteristic, reward voucher management application program can utilize the user interface features of mobile device to notify this generation so.Therefore, the user can learn the approaching situation that influences DMC, and can correspondingly make response/action.

In certain aspects, the management application program can make the user can produce profile, described profile can be discerned described user uniquely, (for example contain user history information, receive, cash, share mobile coupons etc. with other users), and the mobile coupons that receives and/or distribute with respect to institute provides security to the user.For instance, the management application program can be received user profile server with the data in simultaneous user's profile via escape way (for example, Secure Socket Layer (SSL) [SSL]) Jie.Profile arbitration entity can utilize user profiles to check proposed activity, for example authorizes appropriate activity and refuses incorrect activity (for example, from the electronic deception device).Profile arbitration entity can utilize encryption, security algorithm, user name and password combination and/or analog to come the inspection user identity.

According to others, server side is distributed, affirmation and synchronization entity can help mobile device and be situated between with mobile device and connect.At some aspect this type of in, the management application program can be coupled to webserver entity via wired and/or wireless data exchange, or described application program can be distributed on server side device and the mobile device (and, for example be distributed on other interconnection device).As an example, DMC distributes entity and can receive mobile coupons and/or be used to produce the rule of this type of reward voucher from the coupon offer merchant.DMC distributes entity can discern mobile device by means of wireless data exchange, and wireless data exchange can be in order to determine whether qualified acquisition mobile coupons of mobile device.For instance, the position of mobile device, to the distance of distributing entity, can be used as qualification with the degree of approach, user, goods producer, reward voucher promoter or the retail brick profile information etc. of retail location and identify criterion.DMC distributes entity and can then produce DMC at mobile device under the titular situation based on this criterion, distribute DMC and/or DMC is associated with described mobile device.In certain aspects, mobile device can to small part based on whether reward voucher management application program (or, for example, the specific coupon management application program that provides or be associated with it by DMC supplier) is provided on described device the qualified DMC of obtaining.

DMC distributes entity and can further be associated with the coupon service device, the described coupon service device storage information relevant with distributing reward voucher.The coupon service device can and reward voucher manage application program and be situated between and connect and synchronous relevant data between application program and coupon service device.Therefore, the coupon service device can serve as backup and storage facility, and in order to the reference of the state of the DMC that determines to be stored in the mobile device place, number, type etc.In aspect in addition, cashing entity can be with reference to the coupon service device to determine the state of present with the DMC that is used to cash.For instance, whether the coupon service device can be discerned the DMC that is presented effective, assessment and/or the variable characteristic (for example the cut-off date of CRV, mobile coupons etc.) of mobile coupons is provided, and/or obtain, assess or provide the rule of determining dynamic condition at DMC.

According to one or more others, reward voucher management application program can be coupled to other electronic installation of keeping product price/cost/compensated information or promoting the mobile device relationship trading.In aspect at least one, reward voucher management application program can present the DMC id information relevant with mobile coupons and carry out optical scanning for this type of other electronic installation on user-interface display.In others, the management application program can via wired and/or wireless data exchange (for example, comprise Ethernet, cable, USB (universal serial bus) [USB] or other wired connection and/or near-field communication [NFC],

Communication, ad hoc radio communication, special permission honeycomb fashion frequency for communication, the radio communication of nothing card etc., known in description or this technology in this article) the DMC id information is sent to this type of other device.In addition, the management application program can be based on the variable characteristic of DMC (for example, CRV) is applied to product or service and obtains with described product or serve relevant to revising price/cost/Transaction Information.

In aspect at least one, the wireless communication ability that the management application program can be utilized mobile device with mobile network communication.Described application program can be via the mobile network with relevant with the mobile coupons that is stored in the mobile device place or be associated with the user profiles of mobile device and the information that is stored in the remote location place is provided to network data base.Therefore, for instance, described application program can be discerned and the relevant mobile coupons of inventory that receives at the mobile device place, and uploads mobile coupons information to adjust the product cited on the described inventory or the aspect of service.Can be via the mobile network from the inventory of network data base reception through upgrading.Inventory through upgrading can be offered point of sale device for being applied to transaction, if or network data base and point of sale device relation is arranged and provides inventory through upgrading to it, the ID through the inventory of renewal can be supplied to point of sale device so.

According to others, management application program can be coupled user integral card and mobile coupons user profiles.The management application program can provide the ID of accumulating card in conjunction with suitable mobile relationship trading.Therefore, can revise also the relevant move transaction that relates to one or more mobile coupons of discount that is provided with accumulating card based on mobile coupons and accumulating card.In at least one related fields, the management application program can maintain the relevant user profiles of mobile coupons at webserver place with the accumulating card information updating.If the user can or serve the cross reference mobile coupons relevant with user profiles together with the product of importing at described device place so being coupled with the webserver or can scanning accumulating card with the device place that webserver Jie connects.Therefore, the scanning accumulating card can be in order to inserting the mobile coupons account be associated with accumulating card, and determine whether mobile coupons in the described account can be applicable to accumulating card and conclude the business.

According to other aspect, provide profile interfaces (for example, webpage, mobile supplier web site).Profile interfaces can make user, the seller or retailer or similar solid can produce profile.Profile can be discerned entity and contain with the generation of DMC, distributes, receives, manages and/or cash relevant preference.For instance, seller profile can comprise the seller's ID, the reward voucher of being authorized by the seller, be used to distribute or cash the rule of this type of reward voucher and be used to define the rule of qualification mobile device.As additional examples, retailer's profile can indicate that (for example, the week is during retail shop's business hours) are cashed the time in the allowance of DMC, terms and conditions relevant with cashing DMC (for example product restriction or supply restriction), participate in store locations or the like.Profile can be stored in the profile server place, and described profile server can distribute server with DMC and reward voucher synchronization server Jie connects.Therefore, can produce, distribute, manage, share, cash at DMC etc. during with reference to user/seller/supplier's profile.

According to one or more others, the management application program at mobile device place can provide the social networking interface, its with share at dynamic electron/mobile coupons, classification, exchange and/or provide the comment relevant.The management application program can with the similar application interprogram communication at other mobile device place (for example, by means of reciprocity wired or wireless communication, or the communication by networks such as for example the Internets, or mobile network's Short Message Service [SMS] server, etc.).For instance, if reward voucher is marked as the exchange for the user, the user can communicate by letter by means of this type of and exchange or shared mobile coupons so.In certain aspects, can between the user, utilize mobile device to sell mobile coupons.The management application program can be situated between in conjunction with exchange or exchange mobile coupons and receive the third party and pay provider's (for example, online contract entity).Also but combining game (for example cards game etc.) carries out the reward voucher exchange, and wherein under the situation that current law allows, mobile device promotes the relevant gambling of reward voucher.

According to other aspect, the management application program can be provided for waiting the interface that mobile coupons is carried out classification for the user according to effectiveness, value, desirability, " calm property ", uniqueness, impressiveness.Described interface can link multiple arrangement, online social networking website etc.Therefore, the current reward voucher classification that provided by user community can be provided the management application program.Can be by the comprehensive response between the coupon user public, by user's trend leader, make up the grade of evaluating reward voucher in conjunction with the feedback of mobile device users or its.Therefore, can and share and implement social classification in conjunction with the exchange of mobile coupons, with popular user and/or the famous person's trend that mobile coupons is provided.Such as description, the invention provides safe and efficient DMC and distribute, manage, present, cash and/or share, to utilize its abundant multimedia capabilities and commercial the stimulation.

Various aspect of the present invention is hereinafter described.Should understand, teaching herein can various forms embody and any ad hoc structure disclosed herein and/or function only representative.Based on teaching herein, it will be understood by one of ordinary skill in the art that aspect disclosed herein can be independent of others and implement, and both or both above can the combinations in every way in these aspects.Facilities and equipments and/or hands-on approach are come in the aspect of any number that for instance, can use herein to be stated.In addition, can use herein except that one or more aspects of being stated or be different from other structure of described one or more aspects and/or functionally come facilities and equipments and/or hands-on approach.As an example, many methods, device, system and equipment described herein is to describe in the context that dynamic mobile coupons is provided under mobile communication environment.It will be understood by one of ordinary skill in the art that similar techniques can be applicable to other communication environment equally.

Such as among the present invention use, the set computer related entities that refer to such as term " assembly ", " system ", " module ", software, firmware, middleware, microcode and/or its any combination in hardware, software, the execution.For instance, assembly can be process, processor, object, executable program, execution thread, program and/or the computing machine that (but being not limited to) moved on processor.One or more assemblies can reside in process and/or the execution thread, and assembly can be confined on the computing machine and/or is distributed between two or more computing machines.In addition, these assemblies various computer-readable medias that can store various data structures from above are carried out.Described assembly can be communicated by letter by means of this locality and/or remote process, for example according to the signal with one or more packets (for example, from by means of signal in local system, distributed system with another component interaction and/or the data of crossing over an assembly of network such as the Internet for example and other system interaction).In addition, the assembly of system described herein can be through rearranging and/or being replenished by additional assemblies, so that promote to realize various aspects, target, advantage etc., and be not limited to given accurate configuration of being stated in graphic, as be understood by those skilled in the art that with respect to its description.

In addition, various illustrative logical, logical block, module and the circuit of describing in conjunction with each side disclosed herein can be used through general processor, digital signal processor (DSP), special IC (ASIC), field programmable gate array (FPGA) or other programmable logic components, discrete gate or transistor logic, discrete hardware components or its any suitable groups incompatible enforcement or the execution of design to carry out function described herein.General processor can be a microprocessor, but in replacement scheme, described processor can be any conventional processors, controller, microcontroller or state machine.Processor also can be embodied as the combination of calculation element, for example DSP and combination, a plurality of microprocessor of microprocessor, one or more microprocessors that combine the DSP core or any other suitable configurations.In addition, at least one processor can comprise can operate with carry out step described herein and/or the action in one or more one or more modules.

In addition, in conjunction with mobile communications device (or, for example, mobile device) various aspects are described herein.Mobile communications device also can be described as system, subscriber unit, subscriber stations, transfer table, mobile device, mobile device, cellular device, multi-mode device, remote station, remote terminal, accesses terminal, user terminal, user agent, user's set or subscriber's installation etc.Subscriber stations can be cellular phone, wireless phone, SIP (SIP) phone, wireless local loop (WLL) platform, PDA(Personal Digital Assistant), has the handheld apparatus of wireless connections ability or is connected to radio modem or promotion and treating apparatus carry out other treating apparatus of the similar mechanism of radio communication.

In addition, various aspects or feature described herein can use standard program and/or engineering to be embodied as method, equipment or manufacturing article.In addition, the step of method of describing in conjunction with each side disclosed herein or algorithm and/or action can be embodied directly in hardware, in the software module of being carried out by processor or embody in described both combination.In addition, in certain aspects, the step of method or algorithm and/or action can be used as at least one code and/or instruction or any code and/or the packing of orders or set and reside on machine-readable medium and/or the computer-readable media, and described medium can be incorporated in the computer program.In addition, term " manufacturing article " set containing can be from the computer program of any computer readable device, carrier or medium access as used herein.For instance, computer-readable media (for example can include but not limited to magnetic storage device, hard disk, floppy disk, tape etc.), CD (for example, compact disk (CD), digital universal disc (DVD) etc.), smart card and flash memory device (for example, card, rod, cipher key drivers etc.).In addition, various mediums described herein can be represented one or more devices and/or be used for other machine-readable medium of canned data.Term " machine-readable medium " can include but not limited to wireless channel and can store, comprise and/or carry instruction and/or various other medium of data.

Except aforementioned content, speech " exemplary " is used in this article mean and serves as example, example or explanation.Any aspect or the design that are described as " exemplary " herein all there is no need to be interpreted as than others or design preferred or favourable.But, make that word " exemplary " is set to present notion with concrete form.In addition, such as in the application's case and the appended claims use, term " or " set mean comprising property " or " and nonexcludability " or ".That is to say, unless regulation or easily see from context in addition means any intrinsic comprising property arrangement otherwise " X adopts A or B " is set.That is to say that in this example, X can adopt A, or X can adopt B, or X can adopt A and B, and therefore, statement " X adopts A or B " satisfies any aforementioned circumstances.In addition, should be interpreted as meaning " one or more " substantially, unless stipulate in addition or from context, easily see to be aimed at singulative as employed article " " in the application's case and the appended claims.

As used herein, term " deduction " refers to substantially according to one group of process of observing reasoning or inference system, environment and/or state of user as capturing via incident and/or data.For instance, can adopt deduction to discern specific context or action, maybe can produce the probability distribution of state.Infer to can be probabilisticly, that is to say, calculate the probability distribution of the state of paying close attention to based on the Consideration of data and incident.Infer and also can refer to the technology that is used for from one group of incident and/or the more senior incident of data formation.This deduction cause from one group of institute's observed events and/or the event data of storing structure new events or action, and no matter whether described incident is closely related in time and no matter described incident and data are from one or several incidents and Data Source.

Referring now to accompanying drawing,, Fig. 1 explanation is according to the block diagram of the instance system 100 of effective management that DMC is provided at mobile device 102 places of an aspect.Mobile device 102 can produce and/or distribute server 104 with reward voucher with communication mode and link by means of wireless transceiver 106.Server (104) can receive and/or produce the mobile coupons application program that comprises DMC, and utilize data that receive from mobile device 102 and the DMC rule that is stored in server (104), determine whether qualified recipient of mobile device 102 as described DMC.Mobile device 102 can receive and carry out the mobile coupons application program to activate the multimedia of describing described DMC.Therefore, mobile device 102 can be provided to multimedia interface, and ability and commercial opportunity that is provided by reward voucher is provided for it.As described in this article, system 100 can strengthen mobile device (102) user throughput rate and/or increase the total value of DMC to the user.

In can be in many ways at least one produces/distributes between the server 104 at mobile device 102 and reward voucher and exchange DMC.In one aspect, the details relevant with available DMC can be provided to mobile device 102.Described details can comprise identification and/or describe the mark (for example, the ID of DMC, manufacturer, product/service of being associated etc.) of DMC.Transceiver 106 can be configured to launch clean culture pulling message (for example, especially producing/distribute the request of server 104 broadcasting at reward voucher) contains DMC with the request emission application program.

In another aspect, reward voucher produces/distribute server 104 can initial clean culture promote message, and transceiver 106 can be configured to receive clean culture promotion message.Clean culture promotes message can be transmitted into mobile device with the DMC application program specially.For instance, this type of message can be utilized for mobile device 102 and be unique information (for example, subscriber identity number, subscriber profile information), and based on this type of information described emission is encoded.

In aspect another, reward voucher produces/distributes server 104 and can the DMC application program be distributed as broadcast based on the general characteristic that is associated with mobile device 102 or user profiles.Transceiver 106 can be configured to receive broadcasting promotion message and/or part is recognized this type of message based on described general characteristic.In aspect this type of broadcasting, DMC can be by being configured to keep with reward voucher the Radio Link that produces/distribute server 104 and (for example decoding described DMC application program, device with reward voucher administration module 108, such as hereinafter description) any suitable mobile device (102) receive.

Mobile device 102 can comprise reward voucher administration module 108 (for example, the reward voucher wallet), and it can organize and provide the valid interface of the mobile coupons of being stored in the storer 112 that arrives mobile device 102 places.For instance, reward voucher administration module 108 can utilize " inbox " and " outbox " to arrange.Effective DMC (for example, can cash) can be grouped in " inbox ", and with expired or cashed DMC and be grouped in " outbox " (or, for example, " expired " case).Therefore, reward voucher administration module 108 can be organized DMC according to the state of DMC.

In addition, reward voucher administration module 108 can extract and uses and/or cash the relevant information of DMC (or, for example, receive this type of information via distributing the Radio Link of server 104 with the reward voucher generation) from the reward voucher application program.For instance, can discern promoter's (for example, the entity of being responsible for cashing), manufacturer's (for example, the source of Related product or service), retailer (for example, product/the serve seller) or other provision entity of DMC, it is by DMC or reward voucher application identification.Alternatively or additionally, can provide subscriber profile information or the user history information relevant at the Management Unit place with DMC.This type of information can show at output precision 110 places of mobile device 102.Output precision 110 can comprise various suitable Subscriber Interface Module SIMs and assembly, comprising graphic alphanumeric display (for example, thin film transistor (TFT) TFT LCD LCD), audio tweeter, tactile feedback mechanism (for example, vibrating device) etc.Should be appreciated that, the multimedia technology of utilizing audio frequency, video and/or sense of touch assembly as known in the art can be applicable at mobile device 102 places to DMC be described, present, organization and management.

In certain aspects, the information relevant with DMC can go up at the various labels of graphic alphanumeric display (for example, seeing following Fig. 2), tabulation, menu, toolbar etc. and show.As a particular instance, supplier information can be on first label, and product/service information can be on second label, retail/the information of cashing can be on the 3rd label, user history information can be on the 4th label, and security or user/seller profile information can be presented on the 5th label, or the like.Should be appreciated that, make those skilled in the art known be used for separate with DMC relevant data as known in the art or by means of the context that is provided herein and the various suitably-arranged that on graphic alphanumeric display, show these type of data be expection and be incorporated into the present invention.

According to others, the dynamic perfromance of DMC can be presented at output module 110 places by reward voucher administration module 108.But this class feature can comprise the redemption value of DMC, the term of validity that randomly comprises the rule that is used for determining this value or standard, DMC, be used for sharing or Social Grading, appropriate products/the serve applicability of exchange DMC, DMC the time, cash the position, to distance of cashing the position and/or direction, and/or be used for determining the suitable rules of aforementioned dynamic perfromance at the set point place.As an example, reward voucher administration module 108 (for example can present all reward vouchers of being stored in the storer 112 or selected reward voucher on the label of graphic alphanumeric display, tabulation, page etc., 102 places import selection by the user at mobile device) multidate information (for example, CRV).Alternatively or additionally, also can provide the rule relevant at output module 110 places with assessing dynamic perfromance.Therefore, state and when the user provides dynamic perfromance (for example, but dynamically the CRV of redemption value) randomly in order to influence the mode of described state.

As the specific limiting examples of aforementioned content, the DMC that is used for the fast food restaurant can provide the discount of hamburger purchase.In addition, discount can be worth (for example, 50 cents) for nominal in the very first time (for example, during the dinner hour), and is the value (for example, 1 dollar) that increases in second time (for example, during suppertime).In addition, if the user participates in the activity based on sales promotion or stimulation, so described value can further increase (for example, be increased to the menu price that is associated with hamburger, thereby in fact free hamburger is provided).Based on the example of the activity of sales promotion or stimulation can be included in mobile device (or, for example, another appropriate device) locate to check advertisement, with advertisement be transmitted to predetermined number mobile device users (for example, via peer-to-peer communications, Email, SMS, instant message [IM] etc.), share DMC with other mobile subscriber, provide DMC recommendation, upload to DMC social networking website/download or the like from DMC social networking website.

Reward voucher administration module 108 can discern and/or request be used to assess dynamic perfromance rule/stimulation (for example, produce/distribute server 104 from the reward voucher application program or from reward voucher), and state presents described rule/stimulation when output module 110 places are in conjunction with described characteristic.Therefore, the user can learn the mode that influences dynamic perfromance actively or passively, thereby allows the user to change this class feature as required.Continue above example, reward voucher administration module 108 1 CRV that names a person for a particular job the fast food reward voucher in the afternoon is shown as 50 cents, and show the rule (for example, cash DMC at the dinner time durations, participate in sales promotion/innervate) that is used to influence described value, or be provided for showing the link of described rule.Therefore, but mobile device users is apprised of the mode of redemption value in order to maximization DMC.

According to one or more others, reward voucher administration module 108 can monitor be stored in storer 112 in the dynamic perfromance that is associated of one or more DMC (for example, but redemption value, the term of validity) and notify the approaching variation of this class feature.For instance, can define the situation determined of the value of establishing dynamic perfromance, quantity, condition etc.The position that this type of situation can comprise (for example) mobile device 102 (for example, determine by GPS [GPS] and/or the GPS technology of deriving, mobile base station triangulation etc., reciprocity ranging technology or the like), mobile device 102 and the degree of approach of cashing entity (not describing), mobile device 102 with DMC supplier's rival's the degree of approach (for example, with the physical proximity in competition shop, the website of access contention entity), constantly, the term of validity or its combination or the similar situation of DMC.Reward voucher administration module 108 can be discerned this type of situation, and under suitable situation, monitors this type of situation in conjunction with the assessment dynamic perfromance.If dynamic perfromance should change owing to predetermined situations, can present the influence of this change of described change and (randomly) so at output module 110 places to dynamic perfromance.

As particular instance, if mobile device 102 enter with the predetermined proximity of the retail shop of the supplier of DMC competition (for example, if

Be supplier, the rival may comprise Burger so

), the value of DMC can increase.The position of competition retail shop and/or the degree of approach can be determined to determine via the equity range finding between the wireless launcher at mobile device 102 and competition retail shop place.For instance, if the availability of this wireless transceiver broadcasting mobile coupons or show and colour etc., it is definite that broadcast singal can be used for the equity range finding so.

In others, DMC can comprise the file of the list of the position with identification competition retail shop or the tabulation in this type of shop (or, for example, define other specified criteria of the situation of the dynamic perfromance that influences DMC).For instance, mark can comprise that GPS position, latitude/longitude coordinates, mobile base station triangulation are determined or with the relative position (for example, distance and direction) of the object with known location (for example one or more mobile base stations).Position by monitoring mobile device 102 and/or by receive suitable reciprocity wireless data or with other relevant positional information of competition retail shop, but reward voucher administration module 108 recognizing sites and/or to the degree of approach of this competition retail shop.When position/degree of approach (for example reaches threshold value, be identified as the situation that influences redemption value or certain other dynamic perfromance by DMC) time, reward voucher administration module 108 can be notified the reason that the expection of dynamic perfromance changes, state, expecting state and/or expection simultaneously changes (for example, based on determining rule).

The notice at mobile device 102 places can be utilized any suitable user interface features of mobile device 102 known in any suitable characteristics (discussing as mentioned) of output module 110 or this technology.Therefore, its approaching change and/or reason can be provided by audio frequency, video, figure and/or the tactile feature of mobile device 102.Therefore, the dynamic perfromance by output DMC when, why and/or how to change, system 100 can make device users can maximize the benefit that DMC provides.Continue the example of McDonald (McDonalds)-Burger King (Burger King), if reward voucher manager 108 determines mobile devices 102 and entered in 50 feet of Burger King shop, so output module can notify the DMC of McDonald CRV for 30 minutes Cong $1.00 Zeng Jiadao $2.00 (according to the rule that the seller/supplier/retailer etc. is established of DMC) next.

Should be appreciated that mobile device 102 can be the mobile device of the standard of complying with, it has storer 112, processor 114, transceiver 106 and output module 110 (for example, user interface, graphic alphanumeric display or audio tweeter and the software that is associated).In the case, reward voucher manager 108 can comprise one or more software modules, and the operating system of itself and mobile device 102 is compatible and be carried in the storer 112 and by processor 114 and carry out.In others, reward voucher manager 108 can comprise software in hardware, software and/or the execution, and comprises one or more hardware, software or fastener components or the module that does not comprise in the device of the standard of complying with.Should be appreciated that the standard of complying with is not limited to be interpreted as be limited to any specific mobile device and/or mobile communication standard in any specific date; But, in the implication of mobile device standard, comprise any suitable standard, and therefore mobile device 102 comprises any suitable mobile device of complying with this standard.

Fig. 2 describes to be provided for the block diagram of instance user interface (202,204) of mobile device 200 of the management function of DMC.Mobile device 200 comprises at least one graphic alphanumeric display 202 and various input media 204 (for example, haptic response displays such as button, switch, slide block, control lever, for example touch-screen etc.).Should be appreciated that, mobile device 200 also (for example can comprise one or more audio tweeters or haptic feedback devices, vibration mechanism, for example sense of touch transducer, dynamic haptic surface) and suitable control module is (for example, software driver), it locates to provide output at this type of loudspeaker or device (for example, speech simulation software, impulse oscillation mechanism etc.).Therefore, mobile device 202 can be provided to the multimedia interface that enriches that is associated with DMC.

Graphic alphanumeric display 202 can comprise various icons (206,208,210,212,214,216,218,220,222), and it is provided to the access of various features of the reward voucher administration module of mobile device 202.For instance, icon 206 can be provided to the access of browsing feature, and the described feature of browsing is organized, classified and search for this type of reward voucher according to the characteristic of the mobile coupons that is stored in mobile device 202 places.For instance, but browse feature can be according to the seller, supplier, manufacturer, retail brick, product/service redemption value, date issued, the date of cashing, previous user is historical or its combination etc. and separating mobile coupons.In case selected mobile coupons, just can carry out the mobile coupons application program to engage and described reward voucher, the entity (for example, manufacturer) that is associated or the relevant descriptive information multimedia of third party's entity (for example, advertisement).Can present multimedia at graphic alphanumeric display 202 or other output characteristic place of mobile device 202, as described in this article.Therefore, system 200 provides in order to discern, to locate and to present the mechanism of the information relevant with the storage mobile coupons expediently.

Icon 208 can be provided to the access of the sharing feature that is associated with mobile coupons, shares, buys or gambling (under the situation that current law allows) or its combination comprising reward voucher.In addition, sharing feature can be incorporated into social networking.For instance, sharing feature can provide the comprehensive survey of being submitted to by mobile subscriber group (for example, utilizing the mobile network as common interface) and/or online user's (for example, utilizing the Internet or one or more webpages as common interface).

In addition, user interface 202 can comprise icon (210,212), its promotion cash mobile coupons and to coupon offer merchant, the retail brick that is associated with mobile coupons or mobile coupons distribute merchant or its combination provide the comment and the feedback.Extra icon (214) can provide the exchange function.This type of function can make the user that the mobile coupons that provided in (for example, at mobile subscriber's interface or internet webpage place) required mobile coupons (for example, by identifications such as supplier, redemption value, reward voucher ID) and/or the exchange can be provided.The exchange function can promote to provide and accept exchange, and at the mobile coupons that participates in clearing house exchange between device (200).

Except aforementioned content, icon (216) can provide the retrieval to the historical relevance information that is associated with one or more reward vouchers.Historical information can comprise the reward voucher, the reward voucher of cashing, relevant date, redemption value that institute receives or accept, the transaction that is associated etc.Extra icon (218) the sending and receiving feature that can give information, it makes it possible to data, comment or reward voucher are sent to another person (200) from a mobile device 200.In addition, can provide be provided with relevant with preference with the user who establishes the management application program and be used to create proposed reward voucher and with proposed reward voucher submit to supplier, cash entity, coupon distribution merchant's etc. icon (220,222).Should be appreciated that, can provide various other icons relevant by mobile device 200, make the those skilled in the art known herein as known in the art or by means of the context that is provided with the management that is associated with mobile coupons, tissue and functional character.

Fig. 3 description taken in conjunction uses DMC that the block diagram of the sample system 300 of social networking is provided in mobile environment.System 300 can comprise mobile device 302, and it can install (mobile device 2304) swap data with another.Exchanges data can be via the peer-to-peer communications medium (for example,

Transmission, WiFi transmission etc.) or utilize go-between foundation structure to carry out, described go-between foundation structure is for example for the webpage of mobile communications network, wired and/or wireless internet protocol (IP) network (comprising the Internet), this type of network etc.

Mobile device 302 and/or mobile device 2304 can form the Radio Link with DMC database 306.In certain aspects, DMC database 306 can be interconnection device, and it is communicated by letter with mobile device (302,304) via network (for example, mobile communications network, IP-based network (for example, the Internet or in-house network), Local Area Network device).In others, DMC database 306 can be independent wireless launcher.According to other aspect, DMC database 306 can be the combination of independent wireless launcher and interconnection device.

It is synchronous that DMC database 306 can be configured to safely the reward voucher management application program (do not describe, but see also above Fig. 1) located with mobile device (302,304).DMC database 306 can obtain and store and the relevant information of one or more DMC that is positioned at this type of device place.For instance, can be by obtaining, upgrade and/or storage mobile coupons ID, state (for example, effectively, cash, expired etc.), promoter, manufacturer, the user profiles that is associated etc. with mobile device (302,304) secure synchronization.Therefore, DMC database 306 can be provided for backup, recovery and the security functions of DMC.

In others, DMC database 306 can provide and/or receive and the dynamic perfromance of definite one or more DMC (for example, the relevant data of state CRV) and when assessing this class feature.For instance, can obtain to be used to the assessing DMC dynamic perfromance at DMC database 306 places, influence the rule of state in the situation determined of this class feature and/or this class feature and the situation, as described in this article.This type of information can be stored in DMC database 306 places.Described information can be from one or more mobile devices (302,304) (for example, with be stored in this type of device 302,304 places/relevant with this type of device 302,304 DMC that are associated) or produce/distribute entity (do not describe, but see also above Fig. 1) reception from DMC.For instance, when entity thus produced and/or distributes DMC, available and described generation/distributing relevant information upgraded DMC database 306.State when in addition, DMC database 306 can periodically be synchronized to mobile device (302,304) again with the renewal multidate information.Therefore, DMC database 306 can serve as the backup or the thesaurus of this type of multidate information.

According to one or more others, DMC database 306 can obtain profile information from mobile device (302,304).Profile information can be in order to retrieve the DMC information of storing that is associated with profile.For instance, if the DMC application program that mobile device (302,304) is located degenerates, so described application program can be by replacing with DMC database 306 synchronously.DMC database 306 also can be coupled with profile server (not describing), and profile can be created, be protected and/or keep to described profile server.Therefore, state or the authenticity that is submitted to the user profiles of DMC database 306 can be come reference with respect to profile server.In addition, DMC database 306 can serve as the interface between mobile device (302,304) and the profile server.For instance, the user can upgrade the subscriber profile information at profile server place by means of DMC database 306 (for example, the direct interface of replacement and profile server).

Except aforementioned content, system 300 can promote to share DMC between mobile device 302,304.Sharing module 308 can relate to duplicates DMC (under the situation that DMC supplier's rule is permitted) and the duplicate of DMC is forwarded to mobile device 2304 from mobile device 302, or vice versa.In certain aspects, sharing module 308 can promote DMC is sent to mobile device 2304 from mobile device 302, or vice versa.In aspect in addition, sharing module 308 can transmit a DMC at mobile device 302 places at the 2nd DMC at mobile device 2304 places to promote exchange DMC.In addition, sharing module 308 can be combined between the mobile device 302,304 and to transmit DMC and promote to buy DMC (for example, protection carry out with cash, credit card and/or other articles for use payment).In aspect in addition, the payment of reward voucher and exchange can relate to the exchange of the investing of this type of reward voucher, for example wherein the user buy DMC or DMC group (or, for example, share wherein) and can receive money bonus (for example, based on the increase of purchasing price subsequently) by the DMC earning or the like.

According to others, the communication between the mobile device 302,304 can relate to one or more recreation of implementing on mobile device.Sharing module 308 can keep the stake of DMC as this type of recreation, and wherein You Xi winner can be given DMC by prize.This type of aspect is limited by governing law.

According to one or more aspects, diversity module 310 can promote that the user assesses DMC according to relative scale.Diversity module 310 can receive the input at mobile device 302 places and described input is assigned as the assessment to the user of DMC.Described input can comprise the numeral (for example, from 1 to 10 scale) on the relative scale, and it compares DMC and other DMC or qualitative standard (for example, bad, general, average, good, fine etc.).In addition, described input can comprise checking as the DMC of the input at mobile device 302 places is provided.Can be stored in mobile device (302) by diversity module 310 to the user of DMC assessment and locate, on data network, mobile network etc., submit to (not describing) such as social networking website, servers.

According to other aspect, diversity module 310 can be with reference to being stored in the information that links with mobile device 302 or locate with the long-range mobile device (304) of network (for example, mobile network, the Internet etc.) coupling.This information can comprise the assessment to one or more DMC of long-distance user or remote-user community.For instance, the social networking website can provide comprehensively checking and/or assessing one or more DMC.Describedly check and/or assess and by diversity module 310 retrieval and to be provided to the DMC administration module (do not describe, but see also above Fig. 1) at mobile device 302 places.In addition, trend leader's (for example, famous person) assessment can highlight especially at this DMC administration module place.Trend leader can be for by the User Recognition of mobile device, by the individual of user community identification etc.

System 300 can be further provides the frequent user point to the user of DMC.Put tracking module 312 and can determine the reception of DMC, cash and/or share, as described in this article.This activity can with contain and produce or cash some arbitrating server 314 cross references that frequent DMC user puts relevant rule.For instance, some tracking module 312 can be at receiving DMC, cashing DMC and give the user one or more DMC user's points with the shared DMC of long-distance user (for example, friend, household, social networking individual etc.) and/or in conjunction with transaction.Except the commercial value that is provided by DMC itself, user's point also can provide extra value.For instance, the user of predetermined number point can obtain one or more free reward vouchers or the like.Therefore, system 300 provide the backup of DMC and synchronously, with one or more on-line customers to the sharing of described DMC, exchange and classification, and based on the generation of the reception of DMC, the frequent user point sharing and/or cash.

Fig. 4 explanation is according to the block diagram of the instance system 400 of one or more aspects described herein, and described system 400 comprises the mobile device 402 that is suitable for managing DMC.Specifically, but mobile device 402 managed storage at one or more DMC at this device place.The reception of DMC, tissue, share and/or cash and to provide by mobile device 402.Therefore, mobile device 402 can be provided to the valid interface of this type of DMC as described in this article.

Mobile handset 402 comprises: at least one antenna 406 (for example, comprising the group of transmission receiver or this type of receiver of input interface), its received signal (for example, relevant with audio call, data transmission, DMC value etc.); And receiver 408, it carries out typical action (for example, filtration, amplification, frequency down-converts etc.) to received signal.Specifically, antenna 406 can produce and/or distribute Radio Link assembly 404 acquisition DMC from then between assembly 404 and the mobile device 402 via DMC.In conjunction with receiver 408 and/or transmitter 430, antenna 406 can utilize clean culture pulling message or clean culture to promote message or broadcasting promotion message produces/distribute assembly 404 reception DMC from DMC, as described in this article.

Antenna 406 and receiver 408 also can be coupled with detuner 410, and described detuner 410 can carry out demodulation and provide it to processor 412 for assessment institute's receiving symbol.Processor 412 can be analyzed the information that is received by the antenna 406 of mobile device 402 or user's input interface 420, and/or generation information is for transmitter 426 emissions.In addition, processor 412 may command and/or with reference to one or more assemblies (406,408,410,414,416,418,420,422,424,426,428) of mobile handset 402.In addition, processor 412 can be carried out (416,418,422,424,426) such as one or more modules, application program, engines, and it comprises and accepts DMC, organizes DMC and/or show the information relevant with DMC at user interface 420 places, combine relevant information or the controls such as cashing DMC of concluding the business.Alternatively or additionally, this generic module (416,418,422,424,426) can comprise with same remote-control device (not describing) to be shared or relevant information or the control of exchange DMC, as described in this article.

In certain aspects, processor 412 can be configured to send radio broadcasting via transceiver, and the identifier of available DMC is asked in described radio broadcasting to the recipient of radio broadcasting.In others, processor 412 can be configured to receive wireless signal via transceiver, and wherein said wireless signal indication DMC is to the availability or the unavailability of mobile device 402.In addition, processor 412 can send to mobile device 402 with the request to emission DMC.

Mobile handset 402 can comprise storer 414 in addition, and it is operatively coupled to processor 412.That storer 414 can be stored is to be launched, the data of reception etc.These type of data can be relevant with the dynamic perfromance that produces/distribute assembly 404 reception DMC or definite this DMC from DMC.Alternatively or additionally, described data can with locate at the output module 422 (for example, user interface) of mobile handset 402 to play relevant with DMC associated advertisement application program (for example, propaganda supplier, product or service, retail brick etc.).

Mobile device 402 can comprise and manage the relevant program module of DMC at mobile device 402 places.In one aspect, but reward voucher administration module 416 can be configured to adopt reward voucher ID, supplier, product or service, product/serve manufacturer's redemption value, cash entity or its combination as being used for separating at mobile device 402 places and/or showing the characteristic of DMC.In others, participate in the automatic download that module 418 can be configured to promote to engage or break away from available mobile coupons, wherein said joint or disengaging are randomly based on user profiles.According to other aspect, dynamic evaluation module 420 can be included in mobile device 402.Dynamic evaluation module 420 can show one or more dynamic perfromances (for example, CRV, product/service of being associated etc.) at output module 422 places of mobile device 402.Dynamic evaluation module 420 can present the rule of one or more dynamic perfromances that are used to change DMC in certain aspects at output module 422 places of mobile device 402.In aspect in addition, dynamic evaluation module 420 can provide the sense of hearing, vision or sense of touch indication or feedback or its combination of approaching change of the dynamic perfromance of DMC at output module 422 places.

Except aforementioned content, mobile device 402 can comprise cashes module 424.Cashing module 424 can be configured to promote to cash DMC in conjunction with transaction.In certain aspects, cash module 424 and the mobile coupons relevant information can be offered other device.For instance, the vision indication of cashing module 424 can provide DMC on output module 422 unique ID (for example, the bar code that shows on the user-interface display) and/or audible indication (sense of hearing sequence that for example, is associated, the spoken name of DMC or ID etc.) with DMC.This indication can be by cashing entity (for example, point of sale device) in order to discern described DMC.In addition, cash module 424 and can provide the wired and/or wireless electron emission of unique ID to cashing entity in conjunction with cashing described DMC.Alternatively or additionally, cashing module 424 can offer subscriber profile information and cash entity.Cashing entity can follow access and be stored in mobile device 402 places or maintain user profiles on the network data base with the identification and the relevant mobile coupons that is associated with described user profiles of concluding the business.This type of mobile coupons can be cashed in conjunction with concluding the business.

According to other aspects of the invention, cashing module 424 can promote to manage mobile coupons and this type of reward voucher is applied to the mobile device relationship trading.Cash module 424 and (for example can receive identification one or more products or service, from wave point (it is configured to provide product/service information to suitable mobile device) of point of sale device, product price transmitter, retail shop etc.) data (for example, via any suitable wired and/or wireless data exchange).Based on these data, can discern the relevant mobile coupons that is associated with user profiles of series products/service therewith, as described in this article.The variable characteristic of this type of reward voucher can be applied to the each side (for example, associated discount, fecund product associated discount etc. between price, returning information, product) of product/service.Can show at the user interface place of mobile device through aspect the renewal to inform that to device users mobile coupons is to the availability of described product and the effect that mobile coupons is applied to this product.

Except aforementioned content, cash entity 424 and can be configured to obtain and conclude the business or product or the information on services that transaction is associated of proposing.For instance, the product that is input in the point of sale device can be forwarded to mobile device and cash the reception of module 424 places.Cash module 424 and can discern or obtain the mobile coupons that series products therewith is associated, and send the ID of mobile coupons, mobile coupons etc. to point of sale device, be applied to automatically and the product/service of concluding the business and being associated with the variable characteristic of promotion with mobile coupons.In aspect at least some, to cash module 424 and can be directly coupled to back-end device (for example, the webserver, database etc.), described back-end device promotes, management, authorize and/or participation etc. is applied to transaction with mobile coupons.Back-end device can offer mobile device through upgrading inventory (for example, based on the variable characteristic that is suitable for mobile coupons, for example CRV) with containing through what revise Transaction Information, and this inventory is transmitted to point of sale device.Therefore, mobile coupons being applied to transaction can be carried out automatically by mobile device 402.

In certain aspects, mobile device 402 can comprise reward voucher selectivity module 426, and it can be configured to can determine factor and regulate the acceptance of the mobile coupons application program that contains DMC based on one or more to small part.For instance, the acceptance of application program/DMC can be based on the position of the distance that produces/distribute assembly 404 with DMC, mobile device (for example, determine by GPS, base station triangulation, equity range finding etc.), the coupon redemption entity (for example, point of sale device that is associated with mobile coupons or retail brick) position or user profiles (for example, the type or the ID of the reward voucher accepted at mobile device 402 places treated in indication) or its combination.Therefore, the acceptance of mobile coupons can be based on the various predetermined situations in storage of reward voucher selectivity assembly 426 places and enforcement.

Mobile handset 402 further comprises modulator 428 and transmitter 430 again, transmitter 430 with the signal that produced (for example, producing) by processor 412 and modulator 428 be transmitted into that (for example) reward voucher produces/distribute system 404, base station, access point, another accesses terminal, remote agent, point of sale device etc.Separate though be depicted as with processor 412, should be appreciated that, valuation module 416 can be part or a plurality of processor (not describing) of processor 412.Such as description, system 400 provides mobile device 402, it can promote and management, appraisal and/or cash the relevant many required functions of DMC.

Fig. 5 explanation is according to the block diagram of the sample system 500 of each side of the present invention, and described system 500 can distribute and/or produce DMC at mobile device 504.Reward voucher produces and/or distributes system's (coupon system) 502 and can receive the seller's rule that is used to produce electronic coupons.Alternatively or additionally, coupon system (502) can receive the electronic coupons that produced by the seller.Electronic coupons can be the form of software, hardware and/or firmware application programs, file or similar medium, and it can be play at the electronic installation place.In addition, when being configured to the operating environment of mobile device 504 when compatible, these electronic coupons can be called as mobile coupons.According to particular aspects, this mobile coupons can comprise dynamic perfromance, for example redemption value, appropriate products or service, cash the time, cash the position, redemption value doubles, three times or the like, as described in this article or known in this technology.

Can be forwarded to mobile device 504 by means of transceiver 506 with the exchanges data of one or more mobile devices (504).For instance, mobile device 504 unique or accurate unique (for example, with respect to the device in the cell site or in the range for wireless communication of transceiver 506 for unique) aspect can be specifically designed to the data (for example, unicast messages) of described device (504) in order to emission.In others, the general characteristic of mobile device 504 (for example, the DMC at one or more specific Mobile operating systems, predetermined mobile communication agreement, mobile device 504 places management application program) can by transceiver 504 in order to data broadcasting to a plurality of these type of devices.The information that system 502 and transceiver 506 are launched can comprise the information of DMC application program, identification DMC and/or with so that the qualified information of distributing that obtains DMC of mobile device is specified as the seller.

Coupon system 502 can comprise seller interface 508.Seller interface 508 can comprise website, mobile device (504) application program with to the access of mobile network's server (502), be connected the wired connection of network (for example, to) etc. to the straight-forward network of coupon system 502.Seller interface 508 makes the promoter of mobile coupons can upgrade the generation of reward voucher therewith and/or distributes relevant information.In certain aspects, the promoter can add the rule that is used to produce one or more DMC.In aspect in addition, the promoter can utilize seller interface 508 to upgrade or delete this rule-like.In aspect in addition, the promoter can upload the electronic application program that comprises the DMC that produces in advance by means of seller interface 508.

In addition, sell the number that defines mobile coupons to be distributed and/or the rule (for example, via seller interface 508) of type can be provided.Sell further to specify and be used to select the required mobile device characteristic of mobile device to be used to distribute.This class feature can comprise the accumulation coupon user point that information in the user profiles, user's mobile coupons historical information (for example, be stored in mobile device 504 places or be stored in coupon system 502 or based on network device place that other is suitable), the social networking relevant with mobile coupons participate in, are associated with the seller etc.In addition characteristic can comprise the position, mobile device 504 of mobile device 504 with the degree of approach of coupon system 502, with the degree of approach of retail location (not describing), constantly, whether mobile device 504 comprise certain mobile coupons management application program and/or analog or its combination.

According to one or more other aspects, replace DMC is distributed to mobile device 504, from then on coupon system 502 can install the ID of 504 reception user profiles or this user profiles and described DMC is associated with it.The mark relevant with the relevance (for example, the reception of DMC, ID) of the parties concerned that discern DMC can be forwarded to mobile device 504 in the electronic application program.For instance, to the seller (for example, the source of DMC, for example be responsible for the manufacturer of the reimbursemen value that described DMC provided), product or service, the details (for example, sell, lease, rent loan) relevant with the suitable transaction of the value that can cash DMC and/or the description of analog can be included in the described mark.In the case, mobile device 504 can be by cashing DMC to cashing that entity (not describing) provides subscriber profile information in conjunction with appropriate transaction.Therefore, the management of DMC also can be located to carry out at coupon system 502 or similar based on network assembly (for example, referring to following Fig. 6).

Except aforementioned content, system 502 can comprise communication processor 510, and it can utilize with the wired and/or wireless data exchange of one or more mobile devices (504) and discern this type of device (504).In addition, communication processor 510 can be from mobile device 504 request and definite this device (504) relevant data (for example, subscriber profile information, reward voucher relevant history information etc.) of qualified acquisition mobile coupons whether.According to particular aspects, communication processor 510 can be forwarded to filtering module 514 for information about with what receive from mobile device 504, described filtering module 514 compares the characteristic (for example, via receiving with the exchanges data of communication processor 510) of mobile device 504 with the predetermined properties that is associated with distributing of mobile coupons.

According to other aspect, the physical characteristics that filtering module 514 can detect or calculating is associated with mobile device 504 (for example, time, position, with the degree of approach of one or more entities or position etc.).Can use this type of physical characteristics so that mobile device 504 qualified reception DMC to small part.Except aforementioned content, can or substitute described characteristic except the data characteristic that refines from user or seller profile or the general characteristic that provides by the seller (for example by coupon system 502 at last hundred mobile devices of given calendar day identification etc.) and adopt described physical characteristics.As an example, filtering module 504 can be configured to discern and adopt the position of mobile device, with the distance of mobile device and/or constantly as qualified characteristic.This information can replacement or replenish user, the seller, supplier and/or retailer's profile information or other general standard (for instance) of being provided by the reward voucher seller.If mobile device 504 coupling one or more characteristics that provide (for example, the seller is provided by mobile coupons) so can to qualified device (504) or associated user's profile be distributed mobile coupons and/or it is associated with mobile coupons.

Coupon system 502 can randomly comprise arbitrating server 512, and it is configured to based on by rule that the seller provided and produce DMC.In others, the DMC that is produced by the seller can be stored in coupon system 502 places, and is assigned to qualified mobile device 504 or is associated with it, as described above.Therefore, coupon system 502 is provided for the reward voucher seller's general-purpose interface, thus the mobile coupons that makes the seller can upload in advance to produce and/or can be in order to the suitable seller's rule that is used to produce this type of reward voucher of generation mobile coupons under the situation of input from seller's amount of the claim outside.

In one or more additional aspect, system 500 can incorporate advertisement (518) (for example marketing message, advertising film etc.) into and/or distribute mobile device (504).Marketing message can be attended by the DMC that is distributed to device (504), or can be used as independent electronic application program and launch.Integration module 516 can receive the electronic version of advertisement 518 and e-advertising 518 is bundled with DMC.Therefore, distributing of DMC also can be with advertisement delivery to mobile device 504.In certain aspects, can give the stimulation that the user watches described advertisement in conjunction with cashing described DMC.For instance, the dynamic value of DMC or other variable characteristic can increase in a predefined manner by watching, share described e-advertising (518) such as (for example, between other mobile device users), exchange.This activity can be at mobile device 504 places or in another appropriate device (for example, computing machine, laptop computer, PDA, smart phone, interconnection device etc.) locate to adopt the user account that is associated with the user of mobile device to carry out and handle, described user account can be handled described activity and the report of described activity be uploaded to the described user's that suitable networks entity (for example, its can with mobile device 504 synchronous account activities) locates associated coupons account.

In others, the user can watch, sharing, be provided after the advertisement 518 such as exchange the reward voucher point at specific coupon supplier.Reward voucher point can provide extra value to the user of mobile device 504.For instance, accumulation predetermined number point of destination can allow the user to select and receive one or more mobile coupons of coupon offer merchant (or, for example, make its user profiles associated).

Such as description, system 500 is provided for the generation of mobile coupons and/or distributes mechanism.System 500 is provided for the seller and uploads reward voucher and be used to produce the convenient mechanism of the reward voucher of some and type for the rule of distributing for distributing and defining.This system (500) can be and is used to have additional supply of the strong marketing tool of merchant to the exposure in mobile device (504) user's market.

Fig. 6 describes to promote the generation of DMC, the block diagram of the instance system 600 managing, distribute and/or cash via based on network user or seller profile information.Transmission and use that system 600 can be mobile coupons provide security.In addition, system 600 can provide generation to user, the seller, retailer etc., utilize and/or cash this type of reward voucher facility.Therefore, system 600 provides benefit to the various entities that are associated with the mobile coupons industry.

Coupon service device 604 can produce DMC or DMC indication and/or by means of wired and/or Radio Link it is distributed to mobile device 602.Reward voucher produces and can carry out by means of reward voucher interface 612.For instance, sell and to insert coupon service device 604 to produce reward voucher via reward voucher interface 612, or be provided for producing automatically the rule (for example, in Fig. 5, describing as mentioned) of one or more mobile coupons at coupon service device 604 places.System 600 can further comprise mobile coupons arbitration 614, and it can be encrypted mobile coupons, digital signature, password protection etc.To in mobile coupons or the access of the data that are associated with mobile coupons can be limited to the entity that appropriate safety information is provided.Otherwise the application program that contains the data relevant with mobile coupons can keep encrypting, thereby protection is stored in the state of the interior data of application program and these data.

In certain aspects, be carried in reward voucher management application program on the mobile device 602 and can be configured to insert encrypted application program to extract and to present the information relevant with DMC.In aspect this type of, the file that transmits between coupon service device 604 and mobile device 602 can be through encryption format with the use without permission of alleviating DMC or cash.Data in the DMC application program (for example, multimedia file, cash information, supplier or product/service information, CRV information, be used for determining the rule of CRV etc.) can manage application program by reward voucher and (for example extract, via the encryption key that offers this management application program), but the data of being stored itself can be hidden, maintain in the aggregate data file etc.

System 600 also can comprise profile server 606, and it can be stored profiles such as user, the seller, retailer, reward voucher and reference to described profile is provided.For instance, profile server 606 can be in conjunction with the reception of mobile coupons, produce and/or distribute profile information (for example, the id information that is associated with for example entities such as user, the seller, retailer) is offered coupon service device 604.Therefore, system 600 can be at least by with user's ID be stored in ID in the profile and carry out reference security is provided.

As in order to the example of aforementioned content to be described, if the seller attempts to create, upgrade or delete DMC that is stored in coupon service device 604 places or the rule that is used to produce DMC, the coupon service device can be checked the seller's identity with reference to the seller profile that is stored in profile server 606 places so.Similarly, if the user attempts from 604 requests of coupon service device or receives DMC, the coupon service device can be to the request of mobile device submission to user ID information so, and described user ID information can be at profile server 606 place's cross references.According to other aspect, except presenting the ID of DMC, also can attempt to authorize the retailer's who cashes (not describing) of DMC identity at profile server 606 place's cross references for the user who cashes.

Can create at profile server 606 places, upgrade by means of profile interfaces 608 and/or the deletion profile.Profile interfaces 608 (for example can be the web-page interface of profile server 606 at IP network place or the profile server 606 to the mobile network, core network assembly, mobile supplier's networking component) mobile network's interface (for example, the browser on the mobile device).Profile arbitration component 610 can be carried out digital signature, encryption or coding etc. to profile.The key that is used for encrypt/decrypt can be stored in profile and arbitrate 610 places.For instance, be intended to create, upgrade or delete profile or in conjunction with the generation of DMC, distribute, share or cash the entity that the profile access of carrying out can be restricted to can provide the appropriate safety informations of being determined by profile arbitration 610 (for example, the appropriate user name or the password of generation when profile is created).

According to one or more other aspects, coupon service device 604 can promote the generation (or, for example, receive) of DMC and be cashing of center with the network.Qualified mobile device 602 can be associated with DMC, as specified by promoter/seller of DMC.Can be with relevant with the DMC mobile device 602 that is transmitted into for information about, but described information description manufacturer redemption value, appropriate products or service, be used to establish and assess DMC dynamically/rule of variable characteristic or the like.In addition, coupon service device 604 can receive subscriber profile information from mobile device 602.Can come the inspection user profile information by reference profile server 606 and/or profile arbitration 610.If appropriately checked, the ID of DMC can be associated with user profiles so and be assigned to described user profiles.

In order to cash the DMC that is associated with user profiles or is assigned to user profiles, mobile device 602 can be presented to user profiles retail brick (not describing) simply in conjunction with transaction.Retail brick can offer coupon service device 604 with user profiles in conjunction with Transaction Details.But whether coupon service device 604 reference profile servers 606 have any mobile coupons that profile therewith is associated with the authenticity of inspection user and definite user profiles.If mobile coupons is associated with user profiles, can extracts the qualified Transaction Information (for example, being stored in coupon service device 604 places) that is associated with mobile coupons and the Transaction Information that provides by retail brick is provided from reward voucher so and come reference.If DMC is effectively with respect to transaction, the value of reward voucher can be returned the account that is associated with user profiles so, thereby but in fact repays the redemption value of DMC to the user.Therefore, system 600 can provide and cash (for example, DMC being transmitted under the situation of device) or based on network cashing (for example, being transmitted under the situation of device in the indication (it describes relevant clause, condition etc.) with DMC) or both combinations based on device.System 600 also can in conjunction with reward voucher produce and the profile generation by utilizing encrypt/decrypt, waiting at random or based on the decoding of function security is provided.Therefore, system 600 can help to preserve the integrality of mobile coupons and be worth to alleviate the utilization without permission of this type of reward voucher.

With respect to having described aforementioned system alternately between some assemblies, module and/or the electronic interface functions.Should be appreciated that this type systematic and components/modules/function can comprise those wherein specified assemblies or sub-component, specified some assemblies or sub-component and/or additional assemblies.For instance, system can comprise that mobile device 102, reward voucher produce/distribute system 104, participate in module 418, valuation module 420 and integration module 516, or the various combination of these and other assembly.Sub-component also can be embodied as and be coupled to other assembly with communication mode but not be included in assembly in the female component.In addition, it should be noted that the single component that one or more assemblies can be combined to provides aggregation capability.For instance, communication processor 510 can comprise filtering module 514, or vice versa, with promote by means of single component identification the determined characteristic relevant with selecting arrangement and with described device swap data with more described characteristic.Described assembly also can with do not specifically describe herein but one or more known other component interactions of those skilled in the art.

In addition, the various parts of the system that is disclosed can comprise assembly, sub-component, process, device, method or mechanism (for example, support vector machine, neural network, expert system, Bayes (Bayesian) belief network, fuzzy logic, data fusion engines, the sorter based on artificial intelligence or knowledge or rule ...) or form by it.In other assembly and except the assembly of having described herein, this class component can make some performed mechanism or process automation have more adaptability and more effective and intelligent with the part that makes described system whereby.

Should be appreciated that embodiment described herein can hardware, software, firmware, middleware, microcode or its any combination are implemented.For the hardware embodiment, processing unit can one or more ASIC, DSP, digital signal processing device (DSPD), programmable logic device (PLD), field programmable gate array (FPGA), processor, controller, microcontroller, microprocessor, through design with other electronic unit of carrying out function described herein or its combination in enforcement.

When embodiment implemented with software, firmware, middleware or microcode, program code or code segment, it can be stored in the machine-readable medium (for example memory module).Code segment can be represented process, function, subroutine, program, routine, subroutine, module, software package, class, or any combination of instruction, data structure or program statement.Code segment can be by transmitting and/or reception information, data, independent variable, parameter or memory content are coupled to another code segment or hardware circuit.Information, independent variable, parameter, data etc. can use any suitable method that comprises memory sharing, message transmission, token transmission, Network Transmission etc. to transmit, transmit or launch.

For the software implementation scheme, technology described herein can be implemented with the module (for example, program, function etc.) of carrying out function described herein.Software code can be stored in the memory cell and by processor and carry out.Memory cell can in processor inside or in the outside enforcement of processor, it can be coupled to processor with communication mode via variety of way as known in the art under latter instance.

Referring to Fig. 7 to 10, provide and the relevant method of management DMC in mobile environment.Although for the purpose of simplifying explaination described method is showed and is described as a series of actions, should understand and understand, described method is not limited by running order.For instance, according to one or more aspects, the order that some actions can be different with the order of showing and describing herein and/or take place simultaneously with other action.In addition, those skilled in the art will appreciate that and understand that method alternately is expressed as a series of correlation behaviors or incident, for example in constitutional diagram.In addition, and all the illustrated actions of nonessential needs come according to one or more aspect implementation methods.

Fig. 7 explanation is used for providing at the user interface place of mobile device the process flow diagram to the sample method 700 of the management of DMC.At 702 places, method 700 can obtain the DMC application program.Described application program can comprise the medium that are used for presenting at the user interface place of mobile device (for example, cellular phone) information relevant with DMC.

The DMC application program can for example produce and/or distribute entity (reward voucher entity) from reward voucher and obtain, and described entity is configured to communicate by letter with wireless connections with wireless mode or by means of wired.This reward voucher entity can be broadcast to DMC application program (or, for example, its availability) appropriate device in the range for wireless communication.Perhaps, the reward voucher entity can be transmitted into the DMC application program specific mobile device (for example, utilizing unicast messages).In certain aspects, this transmission can be based on submitted to the request (for example, utilizing clean culture to promote message) that reward voucher produced or distributed entity by mobile device.Should be appreciated that the reward voucher entity can be interconnection device (for example, mobile base station) or autonomous device (for example, being positioned at the unobtrusive transceiver devices that retail shop, checkout counter, placard, notice board or similar advertisement or its combination etc. are located).

At 704 places, method 700 can promote to browse described DMC based on the characteristic of DMC.For instance, browse and to carry out at the graphic alphanumeric display place of mobile device users interface.As an example, icon can be provided to the access of the various tissue signatures at mobile device place.This type of icon can promote to search for, classification, access details, share, exchange and/or cash DMC, from one or more extra DMC of reward voucher entity requests, feedback and/or comment and/or the analog relevant with DMC is provided.With the characteristic that DMC is associated can be in order to separate described DMC and other DMC.For instance, can be based on manufacturer, product/supplier (for example, the relevant reward voucher of all pizzas) but redemption value (for example, all reward vouchers of buying one and present one), clause or condition are (for example, date of expiration) or its combination or similar characteristics (for example, above describing) separate DMC.In addition, browse, search etc. can be carried out based on any proper characteristics.As than particular instance, method 700 can support based on the information relevant with DMC (for example, DMC supplier, appropriate products/service, product/serve manufacturer, participate in retail brick and/or position, cash terms and conditions that DMC follows, the dynamic perfromance of DMC, in order to the mode of assessing this class feature and/or reward voucher state etc.) browse.

Browse also and can carry out based on the state of DMC.For instance, effectively DMC (can be used for cashing) can maintain in " inbox ".On the contrary, expired or cashed DMC and can maintain in " outbox ".Therefore, browsing DMC according to state can be easy to finish by checking in inbox or outbox.

At 706 places, in case method 700 can be by just playing described application program and present data about DMC in that application program being selected at the user interface place of mobile device.As particular instance, application program can comprise audio frequency-visual media file, and it can show at the user interface place of mobile device, notify and/or play.Medium can provide with DMC and be associated for information about.In an example, but can discern DMC and provide the product or the service of redemption value to it.In addition, the position of cashing entity (for example, participate in retail shop) can be included in described medium.In addition, can present this class feature together with the rule that is used to assess dynamic perfromance.In other example, if (for example, expection CRV) changes approaching dynamic perfromance, can present this change so.In general, shown information can comprise DMC supplier, appropriate products/service, product/serve manufacturer, participates in retail brick and/or position, cashes terms and conditions that DMC follows, the dynamic perfromance of DMC and/or in order to the mode of assessing this class feature etc.Such as description, method 700 provides in order to receive, to organize and to present the effective means of the information relevant with dynamic mobile coupons at the user interface place of mobile device.

Fig. 8 describes to be used to receive, filter, share and/or cash the process flow diagram of the sample method 800 of DMC according to particular aspects.At 802 places, method 800 can be broadcasted the request to available DMC.Described broadcasting can be via special permission frequency (for example, honeycomb fashion), nothing card frequency (for example, WiFi type frequency) or both combinations.In addition, described broadcasting can utilize DMC to distribute the desired specific protocol of device.At 804 places, method 800 can receive the response to described broadcasting.The described response DMC that receives described broadcasting that can for example control oneself distributes device.

At 806 places, method 800 can receive the data (for example, from DMC distribute device) relevant with available DMC.At 808 places, can make about determining that whether the automatic reception flag has been set.If automatic reception (for example, " opt-in " of reward voucher management application program) flag is set to reception, method 800 can advance to 820 so.If the automatic reception flag is not set, or randomly, do not have any flag, method 800 can advance to 810 so, at 810 places with reference to user profiles.By the reference user profiles, method 800 can determine whether support described available DMC at the user profiles place.If support available DMC, method 800 can advance to 820 so, if do not support available DMC at the user profiles place, method advances to 814 so, presents inquiry at 814 places, and whether available DMC downloads about tackling in its request, the input of reception etc.If the response indication to described inquiry can be downloaded available DMC, method 800 can advance to 820 so.If response changes indication into and will not download available DMC, method 800 can advance to 818 so, refuses described DMC at 818 places.

At 820 places, method 800 can submit to clean culture to promote message to receive the DMC application program.At 822 places, receive DMC at the mobile device place.Can be used as result's (for example, the clean culture in response to request DMC promotes message) of the clean culture promotion that is directed to mobile device or the result who promotes as the broadcasting of launching the DMC application program and receive the DMC application program.

At 824 places, method 800 can obtain the characteristic of the DMC that receives.Described characteristic can be from DMC application program or the transmission extraction from being sent by transmitting entity (for example, DMC distributes entity) that contains DMC.Proper characteristics can comprise the product that is associated with DMC or service, DMC ID, product/serve manufacturer, DMC supplier, participate in retail brick (for example, have product/service and provide product/service) in conjunction with concluding the business, with cash suitable clause that DMC is associated or condition or its combination or with the generation of DMC, distribute and/or cash relevant similar characteristics.At 826 places, provide browsing, search for, exchange, share and/or cashing of DMC based on the characteristic of reception DMC to small part.At 828 places, can to small part based on the reception of DMC and upgrade reward voucher point (for example, being associated) with DMC supplier, manufacturer, retailer etc.

At 830 places, method 800 can be determined the dynamic perfromance of DMC.Dynamic perfromance can comprise the relevant information of cashing, but for example simultaneously redemption value, appropriate products/service, participate in retail brick and/or cash the clause followed or condition (for example, cash time, mobile device position, user's history that reward voucher is relevant, with the consumption of DMC associated advertisement, to other members of social groups or community network shared/exchange/recommendation DMC, cash DMC or the like by other members of social groups/network).In addition, suitable dynamic perfromance can comprise innervate, for example watches the associated advertisements that is included in the DMC application program or marketing message, shares advertisement/marketing message with other mobile device users, shares the DMC application program with other mobile device users, provides DMC or supplier/manufacturer/retailer's favourable review etc.

At 832 places, present the CRV that is associated with DMC.Alternatively or additionally, also present the rule that is used to assess CRV, for example so that the chance that increases CRV according to this rule-like to be provided before cashing.At 834 places, promote cashing of DMC.Cash can by the ID of DMC or similar identifier are submitted to cash entity (for example, randomly except can in order to authorize the DMC safety information (for example user name and password, security key, encryption key etc.) in addition) take place.In certain aspects, cashing can be by submitting to user profiles that (for example, cash entity user profiles is transmitted under the based on network situation of cashing entity) takes place in conjunction with finishing transaction.The submission of DMC or user profiles can be made up via graphic alphanumeric display, audible notification or wireless transmission or its and be finished.

As the example of aforementioned content, provide the device of the price/cost/Transaction Information of product or service to connect and be coupled via wire/wireless.Can obtain to discern the DMC that the data of product or service and contrast and user profiles (for example, be stored in the mobile device place, be stored in webserver place, or described both) be associated comes with reference to described data.If DMC can cash in the transaction that relates to described product or service, can export automatically so (for example, CRV) and the cost/price/Transaction Information that upgrades based on the variable characteristic of using DMC.Therefore, device users can be learned product/service transacting information of upgrading based on the DMC that is associated with user account.

According to others, can receive and conclude the business or the transaction product or the information on services that are associated proposed.Described information can be applicable to the DMC of this transaction in order to identification.Can be via suitable DMC being uploaded to back-end server (for example, the webserver or database) to the link of the mobile communications network radio communication of cellular base stations (for example, with).Can receive inventory, the Transaction Information that its reflection is revised based on suitable DMC is applied to described transaction through upgrading.Described inventory through upgrading can be offered point of sale device to promote to finish modified transaction, the characteristic of its reflection DMC.

At 836 places, method 800 can be upgraded user preferential certificate point based on cashing of DMC.For instance, renewable and DMC and/or its produce, distribute or cash the reward voucher point that relevant manufacturer, reward voucher promoter and/or retail brick are supported.Such as description, method 800 provides the flexible mechanism in order to tissue and management and DMC function associated.Security for example is provided, receives DMC, assesses its dynamic perfromance, facilitate and provide the market exposure to DMC user to DMC provider with the device users proper function such as connecing, cash DMC, management reward voucher point that are situated between.In addition, method 800 can provide abundant dynamic experience to DMC user, thereby increases user's efficient and to the DMC and the supplier's that is associated concern.

Fig. 9 explanation is used for promoting to distribute and manage in mobile environment the process flow diagram of the sample method 900 of DMC.At 902 places, method 900 can obtain to be used to produce the rule of DMC.Described rule can be provided by the promoter of DMC.In addition, described rule can specify DMC to be produced number, in order to the recipient of identification DMC and make its qualified and/or definite DMC mode static and dynamically aspect and how to assess this type of aspect, as described in this article.At 904 places, method 900 can be discerned mobile device via characteristic.This class feature can be discerned by the rule that obtains at reference number 902 places.In certain aspects, to small part by means of discerning described device with the wireless data exchange of mobile device.Wireless data exchange can provide the user profiles that is associated with mobile device, the previous DMC history of indication under suitable situation, or similar information.According to some aspects, for example the mobile device position, can determine that with the degree of approach of one or more entities (for example, participate in retail location), the moment etc. situation can be used as evident characteristics.

At 906 places, method 900 can randomly be that mobile device produces DMC based on the mobile device characteristic.At 908 places, method 900 can be managed application synchronization with the DMC at mobile device place.Can the DMC that be produced be transmitted into DMC management application program by means of wireless or wired and Radio Link with mobile device.Cashing of DMC can be by providing the ID of DMC to come initial in conjunction with participating in qualified transaction.

Alternatively or except aforementioned content, the indication of DMC (for example, provide with the value of establishing DMC and cash the relevant information of DMC) can be transmitted into mobile device.The DMC that is produced can be updated to server unit and it is associated with user profiles.Then can provide subscriber profile information to come initial cashing by being combined with qualification transaction (for example, in DMC, discerning).Such as description, method 900 is provided for producing and distributing based on the characteristic that is associated with recipient's mobile device the based on network solution of DMC.Therefore, distribute and to be limited to selected mobile device and/or to install determined same period of information about this type of.

Figure 10 describe according to additional aspect be used to produce, distribute and/or cash the process flow diagram of the sample method 1000 of DMC.Method 1000 can provide at 1002 places in order to produce the interface of DMC profile.Described interface can be webpage, mobile applications etc.Described interface can make user, the seller or the supplier of DMC or the manufacturer or the retailer of the product relevant with DMC can create appropriate profile (for example, user profiles, seller profile, supplier's profile etc.).Profile can be at least in order to discern and/or to check the electronic communication that it is said by profile founder (or for example, it is acted on behalf of) submission.In addition, profile can be with respect to the generation of DMC, distribute, receive, organize, share, exchange and/or cash (as described in this article) and come specifies preferences.

At 1004 places, provide in order to upload the interface of DMC.Described interface can be randomly with reference to upload seller profile or the manufacturer's profile that entity is associated.At 1006 places, be based, at least in part, on upload among the DMC or the characteristic of appointment in the profile of the seller/manufacturer and discern mobile device.At 1008 places, can be with reference to the user profiles of also confirming to be associated with mobile device.For instance, can determine whether to receive DMC at the mobile device place with reference to user profiles.At 1010 places, randomly under the situation of permitting, advertisement is incorporated in the application program that contains DMC by user, the seller or manufacturer's profile.

At 1012 places, DMC (and, for example, advertisement under suitable situation) is distributed mobile device based on user, the seller and/or manufacturer's profile.At 1014 places, realization and mobile device or the DMC that is carried on this mobile device manage the synchronous of application program.Synchronously can be in order to the exchange dynamic and/or status data relevant with DMC.Dynamic data can comprise the current state of the situation determined of dynamic perfromance (as described in this article) that is associated with DMC or the value/quality that defines this type of dynamic perfromance.In addition, status data can with DMC effectively/cash/expired state is relevant, or situation (for example, position, the degree of approach with retail location, local zone time) is relevant when being associated with mobile device.As particular instance, the data relevant with DMC can be synchronous at mobile device and webserver place.

At 1016 places, method 1000 can promote to share, exchange, sell and/or exchange DMC.For instance, the user can give DMC another user (for example, as present).In other example, DMC can be can be by the shared DMC of the one or more uses in the individual colony (for example, family's reward voucher that can be utilized by one or more members of family or utilize by means of the mobile device that class members therewith is associated).Between device and/or user exchange DMC can further relate to promote payment (for example, DMC buys), exchange another DMC (for example, exchange), one or more game of chance (for example, gambling is under the situation that governing law is permitted) etc.

At 1018 places, method 1000 can promote cashing of DMC.Cash and can be for example the ID of DMC is offered qualified retail brick finish by being combined with the qualification transaction.In certain aspects, cashing can be by providing user profiles to finish in conjunction with transaction.Retail brick can then offer subscriber profile information and can determine whether described transaction meets one or more DMC, and correspondingly upgrade user's account with reference to the network equipment of the DMC that is associated with user profiles.At 1020 places, mobile device and/or network equipment can upgrade frequent reward voucher point at the user based on cashing, as described in this article.Such as description, method 1000 provides at least one example, wherein can in conjunction with the DMC on mobile device management application program promote DMC generation, distribute, share and cash.Method 1000 can provide dirigibility and facility to extensive different DMC user, and provides security to user, the seller, manufacturer and similar concern participant.Therefore, method 1000 provides a large amount of benefits to this type of participant.

Figure 11 and 12 describes to finish at the mobile device place and/or promotes the example block diagram of system (1100,1200) of the management of DMC.At first referring to Figure 11, system 1100 can comprise the module 1102 that is used to realize wired and/or wireless data exchange.Described module can provide and the exchanges data of remote entity and the mobile coupons of entity acquisition from then on application program.Described mobile coupons application program can comprise mobile coupons or be associated with mobile coupons, and described mobile coupons comprises at least one dynamic perfromance (for example, but redemption value, appropriate products/serve, cash the time etc.).System 1100 can further comprise the module 1104 that is used to browse mobile coupons.Module 1104 can promote to browse mobile coupons at the user interface place of mobile device.As particular instance, module 1104 can promote to browse according to described at least dynamic perfromance.At 1106 places, system 1100 can comprise the module that is used to present media data.For instance, module 1106 can provide audio frequency, video and/or the tactile feedback relevant with DMC at the user interface place of mobile device.This feedback can be at the user interface place to DMC select, open, the result of execution etc.State when in certain embodiments, the information that is presented provides dynamic perfromance.In other embodiment, also can show to be used for rule definite or the assessment dynamic perfromance obtains to increase this DMC with the servicing unit user subjectivity and/or objective value.Therefore, system 1100 can provide with in the relevant useful function of mobile device place management and use DMC.

Referring now to Figure 12,, system 1200 can comprise the module 1202 that is used to obtain DMC.Described module 1202 can comprise interface, and the seller of this DMC or supplier can submit the electronic application program (for example, software, firmware etc.) that comprises DMC to by described interface.Alternatively or additionally, module 1202 can promote to upload the rule that is used to produce DMC.

System 1200 can further comprise the module 1204 that is used to discern mobile device.Identification can to small part based on predetermined properties (for example, qualified characteristic).This qualified characteristic can be included in DMC, as being provided by the seller/supplier, or is included in and is used to produce in the rule of DMC.In addition, whether module 1204 can satisfy this characteristic based on mobile device definite with the wired and/or wireless data exchange of mobile device to small part.

System 1200 can comprise the module 1206 that is used for DMC is transmitted into the management application program in addition.The management application program can be the application program that is carried on the mobile device.Therefore, DMC can be transmitted into this mobile device by module 1206.In certain aspects, the management application program promote to small part based on the characteristic of DMC (for example, but the type/subject matter of supplier, manufacturer's redemption value, product or service or described product or service, participate in retail location, put on the clause cashed or condition etc., as described in this article or known in this technology) and DMC is sorted out and browses.Alternatively or additionally, module 1206 can be submitted to mobile device with the mark of describing DMC and make DMC and be associated with the relevant user profiles of mobile device.Therefore, can be at the mobile device place or based on network device or described both locate to manage DMC.

The content of above having described comprises the example of one or more aspects.Certainly, can not describe the every kind of combination that can expect of assembly or method for the purpose of describing aforementioned aspect, but those skilled in the art will appreciate that the many further combination and permutation of various aspects are possible.Therefore, set all these type of changes, the modifications and variations that belong in the appended claims scope that contain in described aspect.In addition, with regard to term " comprise " describe in detail or claims in use, this term set when " comprising " at term in the claims as the transition word explanation be comprising property in the mode that is similar to " comprising ".

Claims (60)

1. method at mobile device place management mobile coupons, it comprises:

Obtain the mobile coupons application program via wireless data exchange to small part, wherein comprise at least one variable characteristic with the integrated mobile coupons of described application program;

Described mobile coupons is browsed in promotion according to described at least variable characteristic and at the user interface place of mobile device; And

Play the audio or video indication that described mobile coupons application program presents described mobile coupons by described user interface place at described mobile device.

2. method according to claim 1, but its state that further comprises employing redemption value, product or service, reward voucher ID, cashes characteristic or supplier, product or service, manufacturer or cash the entity profile information is as described at least one variable characteristic.

3. method according to claim 1, it further comprises the radio broadcasting of identifier that the request of sending can be used for being distributed to the mobile coupons of described mobile device.

4. method according to claim 1, it further comprises the automatic download that promotes to engage or break away from available mobile coupons based on user profiles or user input.

5. method according to claim 1, it further comprises in the following at least one:

In conjunction with obtaining described mobile coupons application program, unicast messages is transmitted into remote-control device;

In conjunction with obtaining described mobile coupons, receive unicast messages from described remote-control device based on the subscriber profile information of the unique trait of described mobile device or described mobile device; Or

In conjunction with obtaining described mobile coupons, receive broadcast from described remote-control device based on the general characteristic that is associated with described mobile device.

6. method according to claim 1, it further comprises by in the following at least one manages the state of described variable characteristic:

The place shows described variable characteristic at described user interface;

From described mobile coupons application program or described wireless data exchange, extract the rule that is used to change described variable characteristic, and present described rule at described user interface place; Or

The sense of hearing, vision or the sense of touch indication of the approaching change of described variable characteristic are provided at described user interface place.

7. method according to claim 1, it further comprises based on from the data of user profiles, reward voucher interactive history, list of friends or network data storage and with respect to second mobile coupons described mobile coupons is carried out classification.

8. method according to claim 1, it further comprises in the following at least one:

Based on the reception of mobile coupons, exchange or cash and user preferential certificate point is associated with user preferential certificate profile, one of them or more than one this type of reward voucher point can be used for exchanging mobile coupons; Or

Described user preferential certificate profile is associated with the user integral card and in conjunction with the discount that relates to the described user integral card of transaction application of described mobile coupons.

9. method according to claim 1, it further comprises promotion and target mobile device or target mobile coupons device and exchanges described mobile coupons and randomly, based on described exchange, upgrade the variable characteristic of second mobile coupons, or adjust the reward voucher point of user profiles.

10. method according to claim 1, it further comprises to small part regulates the reception of described mobile coupons application program based on the position of the distance of distance generator, described mobile device, the position of cashing entity that is associated with described mobile coupons or subscriber profile information.

11. method according to claim 1, its further comprise based in the following at least one and promote cashing of described mobile coupons:

The vision indication of unique ID of described mobile coupons is provided on described user interface;

The audible indication of described unique ID is provided at described mobile device place;

Provide the wired or wireless electronics emission of described unique ID to cashing entity; Or

Provide the user profiles that is associated with the user of described mobile device ID to the described entity of cashing.

12. method according to claim 1, it further comprises:

Receive the data of identification product or service with wireless mode;

Determine in conjunction with the transaction that relates to described product or service whether described mobile coupons can be cashed; And

Export based on the described variable characteristic of described mobile coupons be used for described product or service through revising the transaction characteristic.

13. method according to claim 1, it further comprises with wireless mode and obtains about the product that is associated with transaction or the id information of service.

14. method according to claim 13, it further is included in described mobile coupons is under the situation about can cash for described transaction, provides mobile coupons information to the point of sale device that promotes described transaction.

15. method according to claim 13, it further is included in described mobile coupons is under the situation about can cash for described transaction, be coupled to the mobile network and with mobile coupons information updating network data base, wherein said network data base is associated with the point of sale device that promotes described transaction.

16. method according to claim 15, it further comprises at least based on the described variable characteristic of described mobile coupons and receives through upgrading inventory from described network data base, and described inventory reflection is to the modification of described transaction.

17. an equipment of managing mobile coupons, it comprises:

Transceiver, it is configured for use in the wireless data exchange that obtains the mobile coupons application program, wherein comprises at least one variable characteristic with the integrated mobile coupons of described mobile coupons application program;

The reward voucher administration module, it is configured to promote browse at the user interface place of described equipment according to described at least variable characteristic described mobile coupons;

Output module, it is configured to play the audio or video indication that described mobile coupons application program presents described mobile coupons by the described user interface place at described equipment;

Storer, it is configured to store and receives, browses or present the relevant data of described mobile coupons application program at described equipment place; And

Processor, it is configured to implement described reception, browses or presents described mobile coupons.

18. equipment according to claim 17, but the state that wherein said reward voucher administration module is configured to adopt redemption value, product or service, reward voucher ID, cashes characteristic or supplier, product or service, manufacturer or cashes the entity profile information is as described at least one variable characteristic.

19. equipment according to claim 17, wherein at least one in the following:

Described processor is configured to send the radio broadcasting of identifier that request can be used for being distributed to the mobile coupons of described equipment via described transceiver; Or

Described processor is configured to receive wireless signal via described transceiver, and described wireless signal is indicated the availability or the unavailability of one or more mobile coupons.

20. equipment according to claim 17, it further comprises the participation module, and described participation module is configured to promote to engage or break away from based on the input at subscriber profile information or described equipment place the automatic download of available mobile coupons.

21. equipment according to claim 17, wherein at least one in the following:

Described transceiver is configured in conjunction with obtaining described mobile coupons application program unicast messages is transmitted into remote-control device;

Described transceiver is configured in conjunction with obtaining described mobile coupons application program, receives unicast messages based on the state of the characteristic of described equipment or the subscriber profile information that is associated with described equipment from described remote-control device; Or

Described transceiver is configured in conjunction with obtaining described mobile coupons application program, receives broadcast based on the general characteristic of described equipment or device class from described remote-control device.

22. equipment according to claim 17, it further comprises dynamic valuation module, and described dynamic valuation module is configured to carry out at least one in the following:

The place shows described variable characteristic at described user interface;

From described mobile coupons application program, extract the rule that is used to change described variable characteristic, and present described rule at described user interface place; Or

The sense of hearing, vision or the sense of touch indication of the approaching change of described variable characteristic are provided at described user interface place.

23. equipment according to claim 17, it further comprises social diversity module, and described social diversity module is configured to based on from the data in user profiles, reward voucher interactive history, list of friends or network data source and with respect to second mobile coupons described mobile coupons is sorted out.

24. equipment according to claim 17, it further comprises:

The point arbitration modules, its be configured to based on mobile coupons reception, exchange or cash and user preferential certificate point is associated with user preferential certificate profile, one of them or more than one this type of reward voucher point can be used for exchanging mobile coupons; And

The point tracking module, it is configured to follow the tracks of at described user preferential certificate profile the accumulation and the expenditure of user preferential certificate point.

25. equipment according to claim 17, it further comprises sharing module, described sharing module is configured to promotion and target mobile device or target mobile coupons device and exchanges described mobile coupons and randomly be configured to based on described exchange, upgrade the variable characteristic of second mobile coupons, or adjust the frequent reward voucher point of user profiles.

26. equipment according to claim 17, it further comprises reward voucher selectivity module, described reward voucher selectivity module be configured to small part based on the position of the position of the distance between described equipment and the coupon distribution device, described mobile device, coupon redemption entity or subscriber profile information and regulate the acceptance of described mobile coupons application program.

27. equipment according to claim 17, it further comprises cashes module, and the described module of cashing is configured to carry out in the following at least one:

The vision indication of unique ID of described mobile coupons is provided on described user interface;

The audible indication of described unique ID is provided at described mobile device place;

Provide the wired or wireless electronics emission of described unique ID to cashing entity; Or

Provide the user profiles that is associated with the user of described mobile device ID to the described entity of cashing.

28. equipment according to claim 27, the wherein said module of cashing further is configured to:

Receive the data of identification product or service via wireless data exchange;

Determine in conjunction with the transaction that relates to described product or service whether described mobile coupons can be cashed; And

Show based on the described variable characteristic of described mobile coupons be used for described product or service through revising the transaction characteristic.

29. equipment according to claim 27, the wherein said module of cashing further is configured to obtain about the product that is associated with transaction or the id information of service via wireless data exchange.

30. equipment according to claim 29, the wherein said module of cashing further is configured to be under the situation about can cash for described transaction, to provide mobile coupons information to the point of sale device that promotes described transaction at described mobile coupons.

31. equipment according to claim 29, the wherein said module of cashing further is configured at described mobile coupons for described transaction under the situation about can cash, be coupled to the mobile network and with mobile coupons information updating network data base, and wherein said network data base is associated with the point of sale device that promotes described transaction.

32. equipment according to claim 31, the wherein said module of cashing further is configured at least to receive through upgrading inventory from described network data base based on the described variable characteristic of described mobile coupons, and described inventory reflection is to the modification of described transaction.

33. at least a processor that is configured at the mobile device management mobile coupons, it comprises:

First module, it is configured to obtain the mobile coupons application program to small part via wireless data exchange, wherein comprises at least one variable characteristic with the integrated mobile coupons of described application program;

Second module, it is configured to promote browse at the user interface place of mobile device according to described at least variable characteristic described mobile coupons; And

Three module, it is configured to play the audio or video indication that described mobile coupons application program presents described mobile coupons by the described user interface place at described mobile device.

34. an equipment that is configured at the mobile device management mobile coupons, it comprises:

Be used to realize obtain the device of the wireless data exchange of mobile coupons application program, wherein comprise at least one variable characteristic with the integrated mobile coupons of described mobile coupons application program;

Be used for browsing at the user interface place of described equipment the device of described mobile coupons according to described at least variable characteristic; And

Be used for playing the device that described mobile coupons application program presents the audio or video indication of described mobile coupons by described user interface place at described mobile device.

35. a computer program, it comprises:

Computer-readable media, it comprises:

At least one causes computing machine to small part to obtain the instruction of mobile coupons application program via wireless data exchange, wherein comprises at least one variable characteristic with the integrated mobile coupons of described mobile coupons application program;

At least one causes computing machine to promote to browse at the user interface place of mobile device according to described at least variable characteristic the instruction of described mobile coupons; And

At least one causes computing machine to play the instruction that described mobile coupons application program presents the audio or video indication of described mobile coupons by the described user interface place at described mobile device.

36. the method for mobile coupons is managed in a promotion at the mobile device place, it comprises:

Acquisition is used for producing or distributing the rule of dynamic mobile coupons (DMC);

Part is identified as destination apparatus based on the predetermined properties that obtains via the wireless data exchange with mobile device with described mobile device;

Based on described rule described DMC is associated with described mobile device; And

Promotion is transmitted into the reward voucher management application program at described mobile device place with the ID of described DMC or described DMC, and described reward voucher management application program is sorted out and browsing of described DMC be provided described DMC based at least one characteristic of described DMC.

37. method according to claim 36, its further comprise adopt safety or dedicated channel with described reward voucher management application synchronization to carry out in the following at least one:

The status information that acquisition and storage are relevant with described DMC;

Provide or receive with the current state of the dynamic perfromance of determining described DMC or be worth relevant data; Or

Obtain subscriber profile information and affirmation or upgrade described subscriber profile information.

38. method according to claim 36, it further comprises the promoter who is provided for for described DMC and upgrades, adds or delete the interface of described rule.

39. method according to claim 36, it further comprises provides profile interfaces, and described profile interfaces carries out at least one in the following:

Make the user can produce, confirm or upgrade user profiles;

Make the promoter, manufacturer or the retailer that are associated with described DMC can produce, confirm or upgrade business profile; Or

In conjunction with producing, launch, exchange or cashing described DMC and confirm user profiles or business profile.

40. method according to claim 36, its profile that further comprises affirmation user, DMC supplier, manufacturer or retailer is as the condition that produces described DMC.

41. method according to claim 36, its further comprise in conjunction with the described mobile device of identification adopt the position of described mobile device, apart from the distance of described mobile device, constantly, subscriber profile information or business profile information.

42. according to the described method of claim 39, it further comprises in the following at least one:

In conjunction with making described user to confirm or to upgrade described user profiles user ID is associated with described user profiles and confirms described unique user ID; Or

In conjunction with making described DMC promoter, manufacturer or retailer can confirm or upgrade described business profile described DMC promoter, manufacturer or retailer's commercial ID is associated with described business profile and confirms described commercial ID.

43. method according to claim 36, it further comprises in the following at least one:

Adopt broadcasting to promote in conjunction with promoting the described DMC of emission, described broadcasting promotes to utilize the general characteristic of described mobile device or the classification of mobile device; Or

Adopt clean culture to promote in conjunction with promoting the described DMC of emission, described clean culture promotes to utilize the distinct characteristics or the user profiles of described mobile device.

44. method according to claim 36, it further comprises:

Multimedia advertising application program and described DMC merged and promote described multimedia advertising application program is transmitted into described mobile device.

45. method according to claim 36, it further comprises:

In conjunction with concluding the business from cashing the ID that entity receives described DMC;

Check the authenticity of described DMC based on described ID to small part;

If described DMC is verified as really, so based on the variable characteristic of described DMC and the characteristic of the described transaction that authorizes a change; And

Promote reimbursemen based on described modified characteristic to small part to the promoter of described transaction.

46. method according to claim 36, it further comprises in the following at least one:

Receive user profiles ID and Transaction Details in conjunction with transaction, and from described user profiles ID, discern user profiles;

Identification can be cashed DMC from the described user profiles of discerning;

Determine based on described Transaction Details to small part whether the described DMC of cashing can be applicable to described transaction;

If the described DMC that cashes is relevant with described transaction, so based on the variable characteristic of the described DMC of cashing and upgrade the account that is associated with described user profiles; Or

Upgrading the state of the described DMC of cashing is cashed to indicate this DMC.

47. the equipment of mobile coupons is managed in a promotion at the mobile device place, it comprises:

Seller interface, it is configured to receive the rule that DMC or acquisition are used to produce or distribute described DMC;

Communication processor, it is configured to part based on via the predetermined properties that obtains with the wireless data exchange of mobile device described mobile device being identified as destination apparatus to small part;

Arbitrating server, it is configured to produce described DMC based on described rule at described mobile device; And

Transceiver, it is configured to the ID of described DMC or described DMC is transmitted into the preferential of described mobile device place

Certificate management application program, described reward voucher management application program are sorted out and browsing of described DMC are provided described DMC based at least one characteristic of described DMC.

48. according to the described equipment of claim 47, it further comprises the DMC database, described DMC database be configured to adopt safety or dedicated channel with described reward voucher management application synchronization to carry out in the following at least one:

The status information that acquisition and storage are relevant with described DMC;

Provide or receive with the current state of the dynamic perfromance of determining described DMC or be worth relevant data; Or

Confirm entity place acquisition subscriber profile information and affirmation or upgrading described subscriber profile information.

49. according to the described equipment of claim 47, wherein said seller interface makes the promoter of described DMC can upgrade, add or delete described rule.

50. according to the described equipment of claim 47, it further comprises profile interfaces, described profile interfaces is configured to carry out at least one in the following:

Make the user can produce, confirm or upgrade user profiles;

Make the promoter, manufacturer or the retailer that are associated with described DMC can produce, confirm or upgrade business profile; Or

In conjunction with producing, launch, exchange or cashing described DMC and confirm user profiles or business profile.

51. according to the described equipment of claim 47, it further comprises the reward voucher arbitrating server, described reward voucher mediation service is configured to confirm that user, DMC supplier, manufacturer or retailer's profile is as the condition that produces described DMC.

52. according to the described equipment of claim 47, it further comprises filtering module, described filtering module is configured to adopt the position of described mobile device, apart from the distance of described mobile device, constantly, subscriber profile information or business profile information is as described predetermined properties.

53. according to the described equipment of claim 50, it further comprises the profile arbitrating server, described profile arbitrating server is configured to carry out at least one in the following:

In conjunction with making described user to confirm or to upgrade described user profiles user ID is associated with described user profiles and confirms described user ID; Or

In conjunction with making described DMC promoter, manufacturer or retailer can confirm or upgrade described business profile described DMC promoter, manufacturer or retailer's commercial ID is associated with described business profile and confirms described commercial ID.

54. according to the described equipment of claim 47, wherein said transceiver and communication processor carry out at least one in the following:

Adopt broadcasting to promote in conjunction with the described DMC of emission, described broadcasting promotes to utilize the general characteristic of described mobile device or the classification of mobile device; Or

Adopt clean culture to promote in conjunction with the described DMC of emission, described clean culture promotes to utilize the distinct characteristics or the user profiles of described mobile device.

55. according to the described equipment of claim 47, it further comprises integration module, described integration module is configured to the multimedia advertising application program be merged with described DMC or the described emission of described multimedia advertising application program with described DMC is included in.

56. according to the described equipment of claim 47, it further comprises the integrated module of cashing, the described integrated module of cashing is configured to:

In conjunction with concluding the business from cashing the ID that entity receives described DMC;

Check the authenticity of described DMC based on described ID to small part;

If described DMC is verified as really, so based on the variable characteristic of described DMC and the characteristic of the described transaction that authorizes a change; And

Promote reimbursemen based on described modified characteristic to small part to the promoter of described transaction.

57. according to the described equipment of claim 47, it further comprises server and cashes entity, described server is cashed entity and is configured to carry out in the following at least one:

Receive user profiles ID and Transaction Details in conjunction with transaction, and from described user profiles ID, discern user profiles;

Search DMC database can be cashed DMC with identification from the described user profiles of being discerned;

Determine based on described Transaction Details to small part whether the described DMC of cashing can be applicable to described transaction;

If the described DMC of cashing can be applicable to described transaction, so based on the variable characteristic of the described DMC of cashing and upgrade the account that is associated with described user profiles; Or

Upgrading the state of the described DMC of cashing is cashed to indicate this DMC.

58. at least a processor that is configured to promote at mobile device management DMC, it comprises:

First module, it is configured to obtain to be used to produce or distribute the rule of DMC;

Second module, it is configured to part based on via the predetermined properties that obtains with the wireless data exchange of mobile device described mobile device being identified as destination apparatus to small part; And

Three module, it is configured to promote the ID with described DMC or described DMC to be transmitted into the reward voucher management application program at described mobile device place, and described reward voucher management application program is sorted out and browsing of described DMC be provided described DMC based at least one characteristic of described DMC.

59. one kind is configured to promote the equipment at mobile device management DMC, it comprises:

Be used to obtain to be used to produce or distribute the device of the rule of DMC;

Be used for part based on the device that via the predetermined properties that obtains with the wireless data exchange of mobile device described mobile device is identified as destination apparatus to small part; And

Be used to promote the ID of described DMC or described DMC is transmitted into the device of the reward voucher management application program at described mobile device place, described reward voucher management application program is sorted out and browsing of described DMC is provided described DMC based at least one characteristic of described DMC.

60. a computer program, it comprises:

Computer-readable media, it comprises:

At least one can be carried out to cause computing machine to obtain to be used to the instruction of the rule that produces or distribute DMC;

At least one is configured to cause the computing machine part described mobile device to be identified as the instruction of destination apparatus based on the predetermined properties that obtains via the wireless data exchange with mobile device to small part; And

At least one is configured to cause computing machine to promote the ID of described DMC or described DMC is transmitted into the instruction of the reward voucher management application program at described mobile device place, and described reward voucher management application program is sorted out and browsing of described DMC be provided described DMC based at least one characteristic of described DMC.

Images