CN112001749A - Advertisement putting method and device, electronic equipment and storage medium - Google Patents

Advertisement putting method and device, electronic equipment and storage medium Download PDF

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Publication number
CN112001749A
CN112001749A CN202010820910.XA CN202010820910A CN112001749A CN 112001749 A CN112001749 A CN 112001749A CN 202010820910 A CN202010820910 A CN 202010820910A CN 112001749 A CN112001749 A CN 112001749A
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advertisement
delivered
current user
user
delivery
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李光
王全想
胡滨
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Beijing Baidu Netcom Science and Technology Co Ltd
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Beijing Baidu Netcom Science and Technology Co Ltd
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Priority to CN202010820910.XA priority Critical patent/CN112001749A/en
Publication of CN112001749A publication Critical patent/CN112001749A/en
Priority to JP2021049354A priority patent/JP2022028593A/en
Priority to KR1020210038404A priority patent/KR20210040867A/en
Priority to US17/215,635 priority patent/US20210256556A1/en
Priority to EP21166404.0A priority patent/EP3822903A3/en
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    • G06Q30/02—Marketing; Price estimation or determination; Fundraising
    • G06Q30/0241—Advertisements
    • G06Q30/0277—Online advertisement
    • G—PHYSICS
    • G06—COMPUTING; CALCULATING OR COUNTING
    • G06Q—INFORMATION AND COMMUNICATION TECHNOLOGY [ICT] SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES; SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES, NOT OTHERWISE PROVIDED FOR
    • G06Q50/00—Information and communication technology [ICT] specially adapted for implementation of business processes of specific business sectors, e.g. utilities or tourism
    • G06Q50/01—Social networking

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Abstract

The application discloses an advertisement putting method, an advertisement putting device, electronic equipment and a storage medium, and relates to the technical field of Internet and intelligent pushing. The specific implementation scheme is as follows: acquiring an advertisement to be delivered in an advertisement docking system; delivering the advertisement to be delivered to the user selected by the current user through the social platform; and if the user selected by the current user performs the preset operation on the advertisement to be delivered, receiving advertisement delivery revenue generated based on the preset operation and sent by the settlement and moisture sharing system. The method and the device can realize that the advertisement creatives are effectively delivered to the consumer groups without depending on the scale of the advertisement delivery platform so as to achieve the purposes of improving the delivery efficiency and the activity of users.

Description

Advertisement putting method and device, electronic equipment and storage medium
Technical Field
The application relates to the technical field of internet, in particular to an intelligent pushing technology, and specifically relates to an advertisement putting method, an advertisement putting device, electronic equipment and a storage medium.
Background
Advertising is a means of publicizing and widely delivering information to the public through a certain form of media for a specific purpose. The essence of advertising is to propagate merchandise information to audience segments, thereby facilitating the sale of the merchandise. The target is that the advertisement production is usually completed by professional advertising companies, and the advertisement transmission develops compound transmission through various channels, takes mass transmission media as the main body and is matched with other media.
The existing advertisement delivery is directly released to audience groups through an advertisement delivery platform, and advertisement contents do not distinguish the types of the audience groups, so that most advertisements cannot be really received by the audience groups with needs and interests by the delivery mode of comprehensive broadcasting; moreover, the advertisement putting method based on the advertisement putting platform lacks an effective incentive mechanism, so that the advertisement putting effect is not ideal; moreover, the scale of the advertisement delivery platform is limited, so that the scale of the advertisement released by the advertisement delivery platform is also necessarily limited; meanwhile, the personal influence of head users such as platform core users, visitant users and the like cannot be effectively utilized in the advertisement putting process.
Disclosure of Invention
The disclosure provides an advertisement putting method, an advertisement putting device, electronic equipment and a storage medium.
According to a first aspect of the present disclosure, there is provided an advertisement delivery method, the method comprising:
acquiring an advertisement to be delivered in an advertisement docking system;
delivering the advertisement to be delivered to the user selected by the current user through a social platform;
and if the user selected by the current user performs a predetermined operation on the advertisement to be delivered, receiving advertisement delivery revenue generated based on the predetermined operation and sent by a settlement and moisture system.
According to a second aspect of the present disclosure, there is provided an advertisement delivery method, the method comprising:
providing an advertisement to be delivered to a current user through an advertisement docking system, so that the current user delivers the advertisement to be delivered to a user selected by the current user through a social platform;
and if the user selected by the current user performs a preset operation on the advertisement to be delivered, sending advertisement delivery revenue generated based on the preset operation to the current user through a settlement and lubrication system.
According to a third aspect of the present disclosure, there is provided an advertisement delivery apparatus, the apparatus comprising: the system comprises an acquisition module, a delivery module and a receiving module; wherein,
the acquisition module is used for acquiring the advertisement to be delivered in the advertisement docking system;
the delivery module is used for delivering the advertisement to be delivered to the user selected by the current user through a social platform;
and the receiving module is used for receiving the advertisement putting income generated based on the predetermined operation and sent by the settlement and lubrication system if the user selected by the current user performs the predetermined operation on the advertisement to be put.
According to a fourth aspect of the present disclosure, there is provided an advertisement delivery apparatus, the apparatus comprising: an advertisement providing module and a revenue generating module; wherein,
the advertisement providing module is used for providing the advertisement to be delivered to the current user through an advertisement docking system, so that the current user delivers the advertisement to be delivered to the user selected by the current user through a social platform;
and the profit generation module is used for sending the advertisement putting profits generated based on the preset operation to the current user through a settlement and lubrication system if the user selected by the current user performs the preset operation on the advertisement to be put.
According to a fifth aspect of the present disclosure, there is provided an electronic device comprising:
one or more processors;
a memory for storing one or more programs,
when executed by the one or more processors, cause the one or more processors to implement the advertisement delivery method of any embodiment of the present application.
According to a sixth aspect of the present disclosure, there is provided a storage medium having stored thereon a computer program which, when executed by a processor, implements an advertisement delivery method as described in any of the embodiments of the present application.
According to the method and the device, the technical problems that in the prior art, the advertisement putting scale is limited and the putting method of the advertisement putting platform is lack of an effective incentive mechanism, so that the advertisement putting effect is not ideal are solved.
It should be understood that the statements in this section do not necessarily identify key or critical features of the embodiments of the present disclosure, nor do they limit the scope of the present disclosure. Other features of the present disclosure will become apparent from the following description.
Drawings
The drawings are included to provide a better understanding of the present solution and are not intended to limit the present application. Wherein:
fig. 1 is a schematic flow chart diagram of an advertisement delivery method according to an embodiment of the present application;
FIG. 2 is a flow chart illustrating another method of advertisement delivery according to an embodiment of the present application;
fig. 3 is a schematic flowchart of another advertisement delivery method provided in an embodiment of the present application;
fig. 4 is a schematic flowchart of another advertisement delivery method provided in the embodiment of the present application;
FIG. 5 is a schematic structural diagram of an advertisement delivery system provided in an embodiment of the present application;
fig. 6 is a schematic structural diagram of an advertisement delivery device according to an embodiment of the present application;
fig. 7 is a schematic structural diagram of another advertisement delivery device provided in the embodiment of the present application;
fig. 8 is a schematic structural diagram of another advertisement delivery device provided in an embodiment of the present application;
fig. 9 is a schematic structural diagram of another advertisement delivery device provided in the embodiment of the present application;
FIG. 10 is a block diagram of an electronic device for implementing the advertisement delivery method of an embodiment of the present application;
Detailed Description
The following description of the exemplary embodiments of the present application, taken in conjunction with the accompanying drawings, includes various details of the embodiments of the application for the understanding of the same, which are to be considered exemplary only. Accordingly, those of ordinary skill in the art will recognize that various changes and modifications of the embodiments described herein can be made without departing from the scope and spirit of the present application. Also, descriptions of well-known functions and constructions are omitted in the following description for clarity and conciseness.
Example one
Fig. 1 is a flowchart of an advertisement delivery method provided in an embodiment of the present application, where the method may be performed by an advertisement delivery apparatus or a client device, where the apparatus or the client device may be implemented by software and/or hardware, and the apparatus or the client device may be integrated in any intelligent device with a network communication function. As shown in fig. 1, the advertisement delivery method may include the steps of:
s101, obtaining the advertisement to be delivered in the advertisement docking system.
In a specific embodiment of the present application, a current user may obtain an advertisement to be delivered in an advertisement docking system through a client device. Specifically, a current user can send an advertisement acquisition instruction to an advertisement docking system through client equipment; the advertisement acquisition instruction comprises an identification of the advertisement to be delivered. For example, a current user may first log into the advertisement docking system; and then automatically selecting the intention advertisement as the advertisement to be launched after logging in.
S102, the advertisement to be put is put to the user selected by the current user through the social platform.
In a specific embodiment of the present application, a current user may deliver an advertisement to be delivered to a user selected by the current user through a social platform. Specifically, each advertisement in the advertisement docking system corresponds to an advertisement Identification (ID); in addition, each user also corresponds to a user identification. After the current user obtains the advertisement to be delivered, the advertisement to be delivered can be sent to the social platforms such as the WeChat and the microblog, so that the users who pay attention to friends, fans and the like of the current user can execute operations such as clicking, reading, downloading, purchasing and the like. For example, the current user may deliver the advertisement to be delivered to friends or fans of the current user through the social platform, and assume that the current user delivers the advertisement to be delivered to user a and user B; further, the user A can also launch the advertisement to be launched to friends of the user A; for example, user A may also have to-be-delivered ads delivered to user A1 and user A2. The user B can also wait for the advertisement to be released to the friends of the user B; for example, user B may also have to-be-delivered ads delivered to user B1 and user B2; and so on.
S103, if the user selected by the current user performs the scheduled operation on the advertisement to be delivered, receiving the advertisement delivery revenue generated based on the scheduled operation and sent by the settlement and moisturizing system.
In a specific embodiment of the present application, if a user selected by a current user performs a predetermined operation on an advertisement to be delivered, the current user may receive, through a client device, an advertisement delivery revenue generated based on the predetermined operation and sent by a settlement and distribution system. Specifically, if a user selected by a current user performs a predetermined operation on an advertisement to be delivered, the distribution statistical system may obtain an operation type corresponding to the predetermined operation through the advertisement server; wherein the predetermined operation may include, but is not limited to: click, download, read, forward, purchase, etc. Therefore, the distribution statistical system can perform statistics on operations such as clicking, downloading, reading, forwarding and purchasing of each advertisement, namely, the operations such as clicking, downloading, reading, forwarding and purchasing are counted in the performance of the current user; for example, the operation type corresponding to "click" is 001; the operation type corresponding to "download" is 002; the operation type corresponding to "forward" is 003; the operation type corresponding to "buy" is 004; and so on. After the distribution statistical system acquires the statistical data of the preset operation of the advertisement to be delivered, the statistical data of the preset operation of the advertisement to be delivered can be sent to the settlement and distribution system; the settlement and distribution system can then send advertisement delivery revenue generated based on statistical data of scheduled operations of advertisements to be delivered to the current user.
The advertisement putting method provided by the embodiment of the application comprises the steps of firstly obtaining an advertisement to be put in an advertisement butt joint system; then, the advertisement to be delivered is delivered to the user selected by the current user through the social platform; and if the user selected by the current user performs the preset operation on the advertisement to be delivered, receiving advertisement delivery revenue generated based on the preset operation and sent by the settlement and moisture sharing system. That is to say, the advertisement to be delivered can be delivered to the user selected by the current user in a social fission mode, and the current user can also obtain the advertisement delivery revenue generated by the predetermined operation of the advertisement to be delivered based on the user selected by the current user. In the existing advertisement putting method, the advertisement is basically directly released to audience groups through an advertisement putting platform, and the types of the audience groups are not distinguished by advertisement contents, so that most of advertisements cannot be really received by the audience groups with needs and interests due to the comprehensive broadcasting mode, and the advertisement putting effect is not ideal due to the fact that the advertisement putting method based on the advertisement putting platform lacks an effective incentive mechanism; moreover, the size of the advertisement delivery platform is limited, so the size of the advertisement delivered by the advertisement delivery platform is also necessarily limited. Because the technical means of advertisement putting through the social platform and generating advertisement putting profits through the settlement and distribution system are adopted, the technical problems that the advertisement putting scale is limited and the putting effect is not ideal due to lack of an incentive mechanism in the prior art are solved, and the technical scheme provided by the application can effectively put advertisement creatives to consumer groups without depending on the scale of the advertisement putting platform so as to achieve the purposes of improving the putting efficiency and the activity of users; moreover, the technical scheme of the embodiment of the application is simple and convenient to implement, convenient to popularize and wide in application range.
Example two
Fig. 2 is a flowchart illustrating another advertisement delivery method according to an embodiment of the present application. As shown in fig. 2, the advertisement delivery method may include the steps of:
s201, sending an advertisement acquisition instruction to an advertisement docking system; the advertisement acquisition instruction comprises an identifier of an advertisement to be launched.
In a specific embodiment of the present application, a current user may send an advertisement acquisition instruction to an advertisement docking system through a client device; the advertisement acquisition instruction comprises an identifier of an advertisement to be launched. Specifically, the current user may log in the advertisement docking system first; and then automatically selecting the intention advertisement as the advertisement to be launched after logging in.
S202, signing with the advertisement docking system based on the advertisement to be delivered, so that the user identity of the current user is changed from a non-signed user to be delivered with the advertisement to a signed user to be delivered with the advertisement.
In a specific embodiment of the present application, a current user may sign with an advertisement docking system based on an advertisement to be delivered, so that a user identity of the current user is changed from a non-signed user to which the advertisement is to be delivered to a signed user to which the advertisement is to be delivered. For example, the advertisement docking system may send a contract intention to the current user, where the contract intention is used to agree with the current user about information such as advertisement delivery items and delivery rules; for example: charging mode, releasing requirement, releasing rule, etc. Before the current user signs on the signing intention book, the user identity of the current user is a non-signing user to be advertised; if the current user signs on the signing intention, the current user is willing to accept information such as release items, release requirements, release rules and the like in the signing intention; at the moment, the user identity is changed from the non-signed user to be advertised to the signed user to be advertised.
S203, receiving the advertisement to be launched provided by the advertisement docking system in response to the advertisement obtaining instruction based on the user identity of the subscriber to be launched with the advertisement.
In a specific embodiment of the present application, the current user may receive the advertisement to be delivered, which is provided by the advertisement docking system in response to the advertisement acquisition instruction, based on the user identity of the subscriber who wants to deliver the advertisement. Specifically, after the current user signs on the sign-up wishlist, the current user may download the advertisement to be delivered from the advertisement docking system to the client device.
Preferably, in a specific embodiment of the present application, the current user may further perform style adjustment on the advertisement to be delivered within a predetermined range through the client device, so as to obtain the advertisement to be delivered after the style adjustment; and then distributing the advertisement to be delivered with the adjusted style and added with the user identifier to a social platform. For example, the current user may perform operations such as font conversion and color change on the advertisement to be delivered, so that the conversion effect of delivering the advertisement in the private area traffic of the current user may be improved.
And S204, delivering the advertisement to be delivered to the user selected by the current user through the social platform.
And S205, if the user selected by the current user performs the scheduled operation on the advertisement to be delivered, receiving the advertisement delivery revenue generated based on the scheduled operation and sent by the settlement and moisturizing system.
In a specific embodiment of the application, when users such as friends and fans of current users execute predetermined operations such as clicking, reading, downloading and purchasing, the server-side device can also obtain statistical data of the predetermined operations of the advertisements to be delivered through the distribution statistical system; and then sending the statistical data of the scheduled operation of the advertisement to be delivered to the current user. Furthermore, the server side equipment can also send statistical data of preset operations of the advertisements to be delivered to the settlement and moisture sharing system through the distribution statistical system; and then sending the advertisement putting revenue generated based on the scheduled operation to the current user through the settlement and distribution system.
The advertisement putting method provided by the embodiment of the application comprises the steps of firstly obtaining an advertisement to be put in an advertisement butt joint system; then, the advertisement to be delivered is delivered to the user selected by the current user through the social platform; and if the user selected by the current user performs the preset operation on the advertisement to be delivered, receiving advertisement delivery revenue generated based on the preset operation and sent by the settlement and moisture sharing system. That is to say, the advertisement to be delivered can be delivered to the user selected by the current user in a social fission mode, and the current user can also obtain the advertisement delivery revenue generated by the predetermined operation of the advertisement to be delivered based on the user selected by the current user. In the existing advertisement putting method, the advertisement is basically directly released to audience groups through an advertisement putting platform, and the types of the audience groups are not distinguished by advertisement contents, so that most of advertisements cannot be really received by the audience groups with needs and interests due to the comprehensive broadcasting mode, and the advertisement putting effect is not ideal due to the fact that the advertisement putting method based on the advertisement putting platform lacks an effective incentive mechanism; moreover, the size of the advertisement delivery platform is limited, so the size of the advertisement delivered by the advertisement delivery platform is also necessarily limited. Because the technical means of advertisement putting through the social platform and generating advertisement putting profits through the settlement and distribution system are adopted, the technical problems that the advertisement putting scale is limited and the putting effect is not ideal due to lack of an incentive mechanism in the prior art are solved, and the technical scheme provided by the application can effectively put advertisement creatives to consumer groups without depending on the scale of the advertisement putting platform so as to achieve the purposes of improving the putting efficiency and the activity of users; moreover, the technical scheme of the embodiment of the application is simple and convenient to implement, convenient to popularize and wide in application range.
EXAMPLE III
Fig. 3 is a flowchart of another advertisement delivery method provided in an embodiment of the present application, where the method may be executed by an advertisement delivery apparatus or a server device, where the apparatus or the server device may be implemented by software and/or hardware, and the apparatus or the server device may be integrated in any intelligent device with a network communication function. As shown in fig. 3, the advertisement delivery method may include the steps of:
s301, the advertisement to be delivered is provided for the current user through the advertisement docking system, so that the current user delivers the advertisement to be delivered to the user selected by the current user through the social platform.
In a specific embodiment of the present application, the server device may provide the to-be-delivered advertisement to the current user through the advertisement docking system, so that the current user delivers the to-be-delivered advertisement to the user selected by the current user through the social platform. Specifically, the server device may receive an advertisement acquisition instruction sent by a current user through the advertisement docking system; the advertisement acquisition instruction comprises an identifier of an advertisement to be launched. For example, a current user may first log into the advertisement docking system; and then automatically selecting the intention advertisement as the advertisement to be launched after logging in.
S302, if the user selected by the current user performs the scheduled operation on the advertisement to be delivered, the advertisement delivery revenue generated based on the scheduled operation is sent to the current user through the settlement and lubrication system.
In a specific embodiment of the present application, if a user selected by a current user performs a predetermined operation on an advertisement to be delivered, a server device may send an advertisement delivery revenue generated based on the predetermined operation to the current user through a settlement and distribution system. Specifically, each advertisement in the advertisement docking system corresponds to an advertisement Identification (ID); in addition, each user also corresponds to a user identification. After the current user obtains the advertisement to be delivered, the advertisement to be delivered can be sent to the social platforms such as the WeChat and the microblog, so that the users who pay attention to friends, fans and the like of the current user can execute operations such as clicking, reading, downloading, purchasing and the like. For example, the current user may deliver the advertisement to be delivered to friends or fans of the current user through the social platform, and assume that the current user delivers the advertisement to be delivered to user a and user B; further, the user A can also launch the advertisement to be launched to friends of the user A; for example, user A may also have to-be-delivered ads delivered to user A1 and user A2. The user B can also wait for the advertisement to be released to the friends of the user B; for example, user B may also have to-be-delivered ads delivered to user B1 and user B2; and so on.
Specifically, if a user selected by a current user performs a predetermined operation on an advertisement to be delivered, the distribution statistical system may obtain an operation type corresponding to the predetermined operation through the advertisement server; wherein the predetermined operation may include, but is not limited to: click, download, read, forward, purchase, etc. Therefore, the distribution statistical system can perform statistics on operations such as clicking, downloading, reading, forwarding and purchasing of each advertisement, namely, the operations such as clicking, downloading, reading, forwarding and purchasing are counted in the performance of the current user; for example, the operation type corresponding to "click" is 001; the operation type corresponding to "download" is 002; the operation type corresponding to "forward" is 003; the operation type corresponding to "buy" is 004; and so on. After the distribution statistical system acquires the statistical data of the preset operation of the advertisement to be delivered, the statistical data of the preset operation of the advertisement to be delivered can be sent to the settlement and distribution system; the settlement and distribution system can then send advertisement delivery revenue generated based on statistical data of scheduled operations of advertisements to be delivered to the current user.
The advertisement putting method provided by the embodiment of the application comprises the steps of firstly obtaining an advertisement to be put in an advertisement butt joint system; then, the advertisement to be delivered is delivered to the user selected by the current user through the social platform; and if the user selected by the current user performs the preset operation on the advertisement to be delivered, receiving advertisement delivery revenue generated based on the preset operation and sent by the settlement and moisture sharing system. That is to say, the advertisement to be delivered can be delivered to the user selected by the current user in a social fission mode, and the current user can also obtain the advertisement delivery revenue generated by the predetermined operation of the advertisement to be delivered based on the user selected by the current user. In the existing advertisement putting method, the advertisement is basically directly released to audience groups through an advertisement putting platform, and the types of the audience groups are not distinguished by advertisement contents, so that most of advertisements cannot be really received by the audience groups with needs and interests due to the comprehensive broadcasting mode, and the advertisement putting effect is not ideal due to the fact that the advertisement putting method based on the advertisement putting platform lacks an effective incentive mechanism; moreover, the size of the advertisement delivery platform is limited, so the size of the advertisement delivered by the advertisement delivery platform is also necessarily limited. Because the technical means of advertisement putting through the social platform and generating advertisement putting profits through the settlement and distribution system are adopted, the technical problems that the advertisement putting scale is limited and the putting effect is not ideal due to lack of an incentive mechanism in the prior art are solved, and the technical scheme provided by the application can effectively put advertisement creatives to consumer groups without depending on the scale of the advertisement putting platform so as to achieve the purposes of improving the putting efficiency and the activity of users; moreover, the technical scheme of the embodiment of the application is simple and convenient to implement, convenient to popularize and wide in application range.
Example four
Fig. 4 is a flowchart illustrating another advertisement delivery method according to an embodiment of the present application. As shown in fig. 4, the advertisement delivery method may include the steps of:
s401, receiving an advertisement acquisition instruction sent by a current user through an advertisement docking system; the advertisement acquisition instruction comprises an identifier of an advertisement to be launched.
S402, responding to the advertisement obtaining instruction, and providing the advertisement to be placed in the advertisement docking system to the current user.
And S403, if the user selected by the current user performs the preset operation on the advertisement to be delivered, acquiring the statistical data of the preset operation of the advertisement to be delivered through the distribution statistical system, and sending the statistical data of the preset operation of the advertisement to be delivered to the settlement and lubrication system.
In a specific embodiment of the application, the server device may obtain statistical data of the predetermined operation performed on the advertisement to be delivered through the distribution statistical system, and send the statistical data of the predetermined operation performed on the advertisement to be delivered to the settlement and distribution system. Specifically, the server device may formulate an advertisement placement statistical rule for explaining to the user a method of performing statistics on advertisements of each type or each strip through the distribution statistical system. For example, if a friend of the current user reads the advertisement, the statistical score of the current user for the advertisement to be delivered may be added by 1; if one fan of the current user purchases a product corresponding to the advertisement, the statistical score of the current user for the advertisement to be delivered can be added by 5 points; and so on. Preferably, the server device may further make an anti-cheating mechanism in the advertisement distribution system, and if a certain user violates an advertisement delivery item or a delivery rule agreed in advance with a current user in the subscription intention during advertisement delivery, the server device may set the user as an illegal user through the advertisement distribution system, and prohibit an advertisement delivery operation of the user.
S404, sending advertisement putting revenue generated by statistical data of scheduled operation of the advertisement to be put to the current user through the settlement and distribution system.
In a specific embodiment of the present application, the server device may send, to the current user, an advertisement placement profit generated based on statistical data of predetermined operations performed on the advertisement to be placed through the settlement and distribution system. Specifically, the statistical data may include: clicking data, reading data, downloading data and purchasing data; and so on. The server-side equipment can update the statistical data after the user executes the preset operation each time through the distribution statistical system, and then timely sends the updated statistical data to the settlement and distribution system; the statistical data may be updated after each execution of a predetermined operation, and then the updated statistical data may be periodically transmitted to the settlement moisturizing system. Preferably, the server device may formulate an advertisement placement settlement rule through the settlement distribution system, where the rule is used to explain to the user a method of charging for each type or each piece of advertisement. For example, if a friend of the current user reads the advertisement, the charging of the current user for the advertisement to be delivered may be increased by 1 yuan; if one fan of the current user purchases a product corresponding to the advertisement, the charging of the current user for the advertisement to be delivered can be increased by 5 yuan; and so on. In addition, the server-side equipment can also provide report statistics, data analysis and the like for the current user through the settlement and distribution system.
Preferably, in an embodiment of the present application, the server device may further send statistical data of predetermined operations performed on the advertisement to be delivered to the current user through the distribution statistical system. For example, the number of times a friend of the current user clicks, the number of times the friend forwards, and the like, so that the current user can know the delivery condition of the advertisement to be delivered in time.
Preferably, in a specific embodiment of the present application, the server device may further receive an advertisement delivery requirement sent by an advertiser through an advertisement material platform; then responding to the advertisement putting requirement to receive the advertisement to be put sent by the advertiser; and storing the advertisement to be delivered into the advertisement docking system. That is, the server device can complete the operations of docking with the delivery requirements of the advertiser, collecting, auditing, formatting and the like of the delivered content through the advertisement material platform, and form a standardized material which conforms to a specific style; wherein the specific style is not limited to text, picture, graphics, video, etc. In addition, the server-side device can also specify an advertisement putting rule through the advertisement material platform, and determine the requirement of each putting task, including: a charging mode, a minimum release index requirement, a maximum price requirement, a popularization time requirement and the like. For example, the charging method may include: pay-per-presentation (CPM), pay-per-click (CPC), pay-per-time (CPT), pay-per-effect (CPA/CPS), etc.; the minimum placement metric requirements may include: at least 1 million exposures were performed.
Fig. 5 is a schematic structural diagram of an advertisement delivery system provided in an embodiment of the present application. As shown in fig. 5, the advertisement delivery system may include: the system comprises an advertisement material platform, an advertisement docking system, a distribution statistical system and a settlement and lubrication system; the advertising material platform is used for completing operations such as butt joint of the delivery requirements of advertisers, collection, auditing, formatting and the like of delivered contents, and forming standardized materials which accord with a specific style; the advertisement docking system is used for docking with the current user and providing intention advertisements for the current user as advertisements to be launched; the distribution statistical system is used for counting the number of reading, downloading and purchasing of the advertisement delivered by each user by the concerned user as the advertisement delivery performance of the user; the settlement and distribution system is used for sending the income distribution of the advertisements to each user regularly or irregularly. According to the technical scheme, after the current user puts the advertisement to be put in to the friends or fans of the current user through the social platform, the friends or fans paying attention to the current user can put the advertisement to be put in to the friends or fans of the user through the social platform again. Therefore, the advertisements to be delivered can be delivered to the users who are interested in the advertisements in a large scale, so that the advertisement delivery rules are enlarged, and the advertisement delivery effect can be improved. For example, user 1 may deliver advertisements to be delivered to user 2 and user 3; user 2 may deliver the ad to be delivered to user 4, user 5, user 6, user 7, user 8, user 9.
The advertisement putting method provided by the embodiment of the application comprises the steps of firstly obtaining an advertisement to be put in an advertisement butt joint system; then, the advertisement to be delivered is delivered to the user selected by the current user through the social platform; and if the user selected by the current user performs the preset operation on the advertisement to be delivered, receiving advertisement delivery revenue generated based on the preset operation and sent by the settlement and moisture sharing system. That is to say, the advertisement to be delivered can be delivered to the user selected by the current user in a social fission mode, and the current user can also obtain the advertisement delivery revenue generated by the predetermined operation of the advertisement to be delivered based on the user selected by the current user. In the existing advertisement putting method, the advertisement is basically directly released to audience groups through an advertisement putting platform, and the types of the audience groups are not distinguished by advertisement contents, so that most of advertisements cannot be really received by the audience groups with needs and interests due to the comprehensive broadcasting mode, and the advertisement putting effect is not ideal due to the fact that the advertisement putting method based on the advertisement putting platform lacks an effective incentive mechanism; moreover, the size of the advertisement delivery platform is limited, so the size of the advertisement delivered by the advertisement delivery platform is also necessarily limited. Because the technical means of advertisement putting through the social platform and generating advertisement putting profits through the settlement and distribution system are adopted, the technical problems that the advertisement putting scale is limited and the putting effect is not ideal due to lack of an incentive mechanism in the prior art are solved, and the technical scheme provided by the application can effectively put advertisement creatives to consumer groups without depending on the scale of the advertisement putting platform so as to achieve the purposes of improving the putting efficiency and the activity of users; moreover, the technical scheme of the embodiment of the application is simple and convenient to implement, convenient to popularize and wide in application range.
EXAMPLE five
Fig. 6 is a schematic structural diagram of an advertisement delivery device according to an embodiment of the present application. As shown in fig. 6, the apparatus 600 includes: an acquisition module 601, a delivery module 602 and a receiving module 603; wherein,
the obtaining module 601 is configured to obtain an advertisement to be delivered in an advertisement docking system;
the delivery module 602 is configured to deliver the advertisement to be delivered to the user selected by the current user through a social platform;
the receiving module 603 is configured to receive an advertisement delivery revenue sent by the settlement and distribution system and generated based on a predetermined operation if the user selected by the current user performs the predetermined operation on the advertisement to be delivered.
Further, the obtaining module 601 is specifically configured to send an advertisement obtaining instruction to an advertisement docking system; the advertisement acquisition instruction comprises an identifier of an advertisement to be launched; and receiving the advertisement to be delivered, which is provided by the advertisement docking system in response to the advertisement acquisition instruction.
Further, the obtaining module 601 is further configured to sign with the advertisement docking system based on the advertisement to be delivered, so that the user identity of the current user is changed from a non-signed user who is to be delivered with the advertisement to a signed user who is to be delivered with the advertisement; and executing the operation of receiving the advertisement to be delivered provided by the advertisement docking system in response to the advertisement acquisition instruction based on the user identity of the subscriber of the advertisement to be delivered.
Fig. 7 is a schematic structural diagram of another advertisement delivery device according to an embodiment of the present application. As shown in fig. 7, the apparatus 700 further includes: an adjusting module 604, configured to perform style adjustment on the advertisement to be delivered within a predetermined range, so as to obtain the advertisement to be delivered after the style adjustment; and sending the advertisement to be put after the style adjustment to the social platform.
The advertisement delivery device can execute the method provided by any embodiment of the application, and has the corresponding functional modules and beneficial effects of the execution method. For technical details that are not described in detail in this embodiment, reference may be made to the advertisement delivery method provided in any of the first embodiment and the second embodiment of the present application.
EXAMPLE six
Fig. 8 is a schematic structural diagram of another advertisement delivery device according to an embodiment of the present application. As shown in fig. 8, the apparatus 800 includes: an advertisement providing module 801 and a revenue generating module 802; wherein,
the advertisement providing module 801 is configured to provide an advertisement to be delivered to a current user through an advertisement docking system, so that the current user delivers the advertisement to be delivered to a user selected by the current user through a social platform;
the revenue generating module 802 is configured to send, to the current user, advertisement delivery revenue generated based on a predetermined operation through a settlement and distribution system if the user selected by the current user performs the predetermined operation on the advertisement to be delivered.
Further, the revenue generating module 801 is specifically configured to obtain statistical data of the predetermined operation performed on the advertisement to be delivered through a distribution statistical system, and send the statistical data of the predetermined operation performed on the advertisement to be delivered to a settlement and distribution system; and sending advertisement putting revenue generated based on statistical data of the preset operation of the advertisement to be put to the current user through a settlement and distribution system.
Further, the revenue generating module 802 is specifically configured to send the operation type corresponding to the predetermined operation to the distribution statistical system through the advertisement server, so that the distribution statistical system obtains the statistical data of the advertisement to be delivered based on the operation type corresponding to the predetermined operation.
Further, the advertisement providing module 801 is specifically configured to receive an advertisement obtaining instruction sent by the current user; the advertisement acquisition instruction comprises an identifier of an advertisement to be launched; and responding to the advertisement acquisition instruction to provide the advertisement to be placed in the advertisement docking system to the current user.
Fig. 9 is a schematic structural diagram of another advertisement delivery device provided in the embodiment of the present application. As shown in fig. 9, the apparatus 900 further comprises: an advertisement storage module 803, configured to receive an advertisement delivery demand sent by an advertiser through an advertisement material platform; and receiving the advertisement to be delivered sent by the advertiser in response to the advertisement delivery requirement, and storing the advertisement to be delivered into the advertisement docking system.
The advertisement delivery device can execute the method provided by any embodiment of the application, and has the corresponding functional modules and beneficial effects of the execution method. For technical details that are not described in detail in this embodiment, reference may be made to the advertisement delivery method provided in any third embodiment and fourth embodiment of the present application.
EXAMPLE seven
According to an embodiment of the present application, an electronic device and a readable storage medium are also provided.
Fig. 10 is a block diagram of an electronic device according to an advertisement delivery method of an embodiment of the present application. Electronic devices are intended to represent various forms of digital computers, such as laptops, desktops, workstations, personal digital assistants, servers, blade servers, mainframes, and other appropriate computers. The electronic device may also represent various forms of mobile devices, such as personal digital processing, cellular phones, smart phones, wearable devices, and other similar computing devices. The components shown herein, their connections and relationships, and their functions, are meant to be examples only, and are not meant to limit implementations of the present application that are described and/or claimed herein.
As shown in fig. 10, the electronic apparatus includes: one or more processors 1001, memory 1002, and interfaces for connecting the various components, including high-speed interfaces and low-speed interfaces. The various components are interconnected using different buses and may be mounted on a common motherboard or in other manners as desired. The processor may process instructions for execution within the electronic device, including instructions stored in or on the memory to display graphical information of a GUI on an external input/output apparatus (such as a display device coupled to the interface). In other embodiments, multiple processors and/or multiple buses may be used, along with multiple memories and multiple memories, as desired. Also, multiple electronic devices may be connected, with each device providing portions of the necessary operations (e.g., as a server array, a group of blade servers, or a multi-processor system). Fig. 10 illustrates an example of one processor 1001.
The memory 1002 is a non-transitory computer readable storage medium provided herein. Wherein the memory stores instructions executable by at least one processor to cause the at least one processor to perform the advertisement delivery methods provided herein. A non-transitory computer readable storage medium of the present application stores computer instructions for causing a computer to perform an advertisement placement method provided by the present application.
The memory 1002, as a non-transitory computer readable storage medium, may be used for storing non-transitory software programs, non-transitory computer executable programs, and modules, such as program instructions/modules corresponding to the advertisement delivery method in the embodiment of the present application (for example, the first sending module 601, the first receiving module 602, the adding module 603, and the delivering module 604 shown in fig. 6). The processor 1001 executes various functional applications of the server and data processing by running non-transitory software programs, instructions, and modules stored in the memory 1002, that is, implements the advertisement delivery method in the above method embodiment.
The memory 1002 may include a storage program area and a storage data area, wherein the storage program area may store an operating system, an application program required for at least one function; the storage data area may store data created according to the use of the electronic device of the advertisement delivery method, and the like. Further, the memory 1002 may include high-speed random access memory, and may also include non-transitory memory, such as at least one magnetic disk storage device, flash memory device, or other non-transitory solid state storage device. In some embodiments, the memory 1002 may optionally include memory located remotely from the processor 1001, which may be connected to the electronic device of the advertisement delivery method via a network. Examples of such networks include, but are not limited to, the internet, intranets, local area networks, mobile communication networks, and combinations thereof.
The electronic device of the advertisement delivery method may further include: an input device 1003 and an output device 1004. The processor 1001, the memory 1002, the input device 1003, and the output device 1004 may be connected by a bus or other means, and the bus connection is exemplified in fig. 10.
The input device 1003 may receive input numeric or character information and generate key signal inputs related to user settings and function control of the electronic device of the advertisement delivery method, such as an input device of a touch screen, a keypad, a mouse, a track pad, a touch pad, a pointer, one or more mouse buttons, a track ball, a joystick, etc. The output devices 1004 may include a display device, auxiliary lighting devices (e.g., LEDs), and tactile feedback devices (e.g., vibrating motors), among others. The display device may include, but is not limited to, a Liquid Crystal Display (LCD), a Light Emitting Diode (LED) display, and a plasma display. In some implementations, the display device can be a touch screen.
Various implementations of the systems and techniques described here can be realized in digital electronic circuitry, integrated circuitry, application specific ASICs (application specific integrated circuits), computer hardware, firmware, software, and/or combinations thereof. These various embodiments may include: implemented in one or more computer programs that are executable and/or interpretable on a programmable system including at least one programmable processor, which may be special or general purpose, receiving data and instructions from, and transmitting data and instructions to, a storage system, at least one input device, and at least one output device.
These computer programs (also known as programs, software applications, or code) include machine instructions for a programmable processor, and may be implemented using high-level procedural and/or object-oriented programming languages, and/or assembly/machine languages. As used herein, the terms "machine-readable medium" and "computer-readable medium" refer to any computer program product, apparatus, and/or device (e.g., magnetic discs, optical disks, memory, Programmable Logic Devices (PLDs)) used to provide machine instructions and/or data to a programmable processor, including a machine-readable medium that receives machine instructions as a machine-readable signal. The term "machine-readable signal" refers to any signal used to provide machine instructions and/or data to a programmable processor.
To provide for interaction with a user, the systems and techniques described here can be implemented on a computer having: a display device (e.g., a CRT (cathode ray tube) or LCD (liquid crystal display) monitor) for displaying information to a user; and a keyboard and a pointing device (e.g., a mouse or a trackball) by which a user can provide input to the computer. Other kinds of devices may also be used to provide for interaction with a user; for example, feedback provided to the user can be any form of sensory feedback (e.g., visual feedback, auditory feedback, or tactile feedback); and input from the user may be received in any form, including acoustic, speech, or tactile input.
The systems and techniques described here can be implemented in a computing system that includes a back-end component (e.g., as a data server), or that includes a middleware component (e.g., an application server), or that includes a front-end component (e.g., a user computer having a graphical user interface or a web browser through which a user can interact with an implementation of the systems and techniques described here), or any combination of such back-end, middleware, or front-end components. The components of the system can be interconnected by any form or medium of digital data communication (e.g., a communication network). Examples of communication networks include: local Area Networks (LANs), Wide Area Networks (WANs), the internet, and blockchain networks.
The computer system may include clients and servers. A client and server are generally remote from each other and typically interact through a communication network. The relationship of client and server arises by virtue of computer programs running on the respective computers and having a client-server relationship to each other. The server can be a cloud server, also called a cloud computing server or a cloud host, and is a host product in a cloud computing service system, so that the defects of high management difficulty and weak service expansibility in the traditional physical host and VPS service are overcome.
According to the technical scheme of the embodiment of the application, firstly, the advertisement to be delivered is obtained in an advertisement docking system; then, the advertisement to be delivered is delivered to the user selected by the current user through the social platform; and if the user selected by the current user performs the preset operation on the advertisement to be delivered, receiving advertisement delivery revenue generated based on the preset operation and sent by the settlement and moisture sharing system. That is to say, the advertisement to be delivered can be delivered to the user selected by the current user in a social fission mode, and the current user can also obtain the advertisement delivery revenue generated by the predetermined operation of the advertisement to be delivered based on the user selected by the current user. In the existing advertisement putting method, the advertisement is basically directly released to audience groups through an advertisement putting platform, and the types of the audience groups are not distinguished by advertisement contents, so that most of advertisements cannot be really received by the audience groups with needs and interests due to the comprehensive broadcasting mode, and the advertisement putting effect is not ideal due to the fact that the advertisement putting method based on the advertisement putting platform lacks an effective incentive mechanism; moreover, the size of the advertisement delivery platform is limited, so the size of the advertisement delivered by the advertisement delivery platform is also necessarily limited. Because the technical means of advertisement putting through the social platform and generating advertisement putting profits through the settlement and distribution system are adopted, the technical problems that the advertisement putting scale is limited and the putting effect is not ideal due to lack of an incentive mechanism in the prior art are solved, and the technical scheme provided by the application can effectively put advertisement creatives to consumer groups without depending on the scale of the advertisement putting platform so as to achieve the purposes of improving the putting efficiency and the activity of users; moreover, the technical scheme of the embodiment of the application is simple and convenient to implement, convenient to popularize and wide in application range.
It should be understood that various forms of the flows shown above may be used, with steps reordered, added, or deleted. For example, the steps described in the present application may be executed in parallel, sequentially, or in different orders, as long as the desired results of the technical solutions disclosed in the present application can be achieved, and the present invention is not limited herein.
The above-described embodiments should not be construed as limiting the scope of the present application. It should be understood by those skilled in the art that various modifications, combinations, sub-combinations and substitutions may be made in accordance with design requirements and other factors. Any modification, equivalent replacement, and improvement made within the spirit and principle of the present application shall be included in the protection scope of the present application.

Claims (20)

1. A method of advertisement delivery, the method comprising:
acquiring an advertisement to be delivered in an advertisement docking system;
delivering the advertisement to be delivered to the user selected by the current user through a social platform;
and if the user selected by the current user performs a predetermined operation on the advertisement to be delivered, receiving advertisement delivery revenue generated based on the predetermined operation and sent by a settlement and moisture system.
2. The method of claim 1, the obtaining advertisements to be delivered comprising:
sending an advertisement acquisition instruction to an advertisement docking system; the advertisement acquisition instruction comprises an identifier of an advertisement to be launched;
and receiving the advertisement to be delivered, which is provided by the advertisement docking system in response to the advertisement acquisition instruction.
3. The method of claim 2, prior to the receiving an advertisement to be placed that is provided by the advertising docking system in response to the advertisement acquisition instruction, the method further comprising:
signing with the advertisement docking system based on the advertisement to be delivered, so that the user identity of the current user is changed from a non-signed user of the advertisement to be delivered to a signed user of the advertisement to be delivered;
and executing the operation of receiving the advertisement to be delivered provided by the advertisement docking system in response to the advertisement acquisition instruction based on the user identity of the subscriber of the advertisement to be delivered.
4. The method of claim 1, prior to said serving said ad to be served to said user selected by said current user via a social platform, said method further comprising:
carrying out style adjustment on the advertisement to be delivered within a preset range to obtain the advertisement to be delivered after the style adjustment;
and sending the advertisement to be put after the style adjustment to the social platform.
5. A method of advertisement delivery, the method comprising:
providing an advertisement to be delivered to a current user through an advertisement docking system, so that the current user delivers the advertisement to be delivered to a user selected by the current user through a social platform;
and if the user selected by the current user performs a preset operation on the advertisement to be delivered, sending advertisement delivery revenue generated based on the preset operation to the current user through a settlement and lubrication system.
6. The method of claim 5, wherein sending advertising revenue generated based on the predetermined action to the current user through a settlement and moisture system comprises:
acquiring statistical data of the preset operation of the advertisement to be delivered through a distribution statistical system, and sending the statistical data of the preset operation of the advertisement to be delivered to a settlement and moisture distribution system;
and sending advertisement putting revenue generated based on statistical data of the preset operation of the advertisement to be put to the current user through a settlement and distribution system.
7. The method according to claim 6, wherein the obtaining statistical data of the predetermined operation performed on the advertisement to be delivered through a distribution statistical system comprises:
and sending the operation type corresponding to the preset operation to the distribution statistical system through an advertisement server, so that the distribution statistical system obtains the statistical data of the advertisement to be delivered based on the operation type corresponding to the preset operation.
8. The method of claim 5, the serving an advertisement to a current user through an advertising docking system, comprising:
receiving an advertisement acquisition instruction sent by the current user; the advertisement acquisition instruction comprises an identifier of an advertisement to be launched;
and responding to the advertisement acquisition instruction to provide the advertisement to be placed in the advertisement docking system to the current user.
9. The method of claim 8, prior to said receiving an advertisement retrieval instruction sent by said current user, said method further comprising:
receiving an advertisement putting demand sent by an advertiser through an advertisement material platform;
and receiving the advertisement to be delivered sent by the advertiser in response to the advertisement delivery requirement, and storing the advertisement to be delivered into the advertisement docking system.
10. An advertisement delivery device, the device comprising: the system comprises an acquisition module, a delivery module and a receiving module; wherein,
the acquisition module is used for acquiring the advertisement to be delivered in the advertisement docking system;
the delivery module is used for delivering the advertisement to be delivered to the user selected by the current user through a social platform;
and the receiving module is used for receiving the advertisement putting income generated based on the predetermined operation and sent by the settlement and lubrication system if the user selected by the current user performs the predetermined operation on the advertisement to be put.
11. The apparatus according to claim 10, wherein the obtaining module is specifically configured to send an advertisement obtaining instruction to an advertisement docking system; the advertisement acquisition instruction comprises an identifier of an advertisement to be launched; and receiving the advertisement to be delivered, which is provided by the advertisement docking system in response to the advertisement acquisition instruction.
12. The apparatus of claim 11, wherein the obtaining module is further configured to sign with the advertisement docking system based on the advertisement to be delivered, so that the user identity of the current user is changed from a non-signed user who is to be delivered with the advertisement to a signed user who is to be delivered with the advertisement; and executing the operation of receiving the advertisement to be delivered provided by the advertisement docking system in response to the advertisement acquisition instruction based on the user identity of the subscriber of the advertisement to be delivered.
13. The apparatus of claim 10, the apparatus further comprising: the adjusting module is used for adjusting the style of the advertisement to be delivered within a preset range to obtain the advertisement to be delivered after the style adjustment; and sending the advertisement to be put after the style adjustment to the social platform.
14. An advertisement delivery device, the device comprising: an advertisement providing module and a revenue generating module; wherein,
the advertisement providing module is used for providing the advertisement to be delivered to the current user through an advertisement docking system, so that the current user delivers the advertisement to be delivered to the user selected by the current user through a social platform;
and the profit generation module is used for sending the advertisement putting profits generated based on the preset operation to the current user through a settlement and lubrication system if the user selected by the current user performs the preset operation on the advertisement to be put.
15. The device according to claim 14, wherein the revenue generation module is specifically configured to obtain statistical data of predetermined operations performed on the advertisement to be delivered through a distribution statistical system, and send the statistical data of the predetermined operations performed on the advertisement to be delivered to a settlement and moisture distribution system; and sending advertisement putting revenue generated based on statistical data of the preset operation of the advertisement to be put to the current user through a settlement and distribution system.
16. The apparatus according to claim 15, wherein the revenue generation module is specifically configured to send, by the advertisement server, the operation type corresponding to the predetermined operation to the distribution statistical system, so that the distribution statistical system obtains statistical data of the advertisement to be delivered based on the operation type corresponding to the predetermined operation.
17. The apparatus according to claim 14, wherein the advertisement providing module is specifically configured to receive an advertisement obtaining instruction sent by the current user; the advertisement acquisition instruction comprises an identifier of an advertisement to be launched; and responding to the advertisement acquisition instruction to provide the advertisement to be placed in the advertisement docking system to the current user.
18. The apparatus of claim 17, the apparatus further comprising: the advertisement storage module is used for receiving the advertisement putting demand sent by the advertiser through the advertisement material platform; and receiving the advertisement to be delivered sent by the advertiser in response to the advertisement delivery requirement, and storing the advertisement to be delivered into the advertisement docking system.
19. An electronic device, comprising:
at least one processor; and
a memory communicatively coupled to the at least one processor; wherein,
the memory stores instructions executable by the at least one processor to enable the at least one processor to perform the method of any one of claims 1-4 or 5-9.
20. A non-transitory computer readable storage medium having stored thereon computer instructions for causing the computer to perform the method of any of claims 1-4 or 5-9.
CN202010820910.XA 2020-08-14 2020-08-14 Advertisement putting method and device, electronic equipment and storage medium Pending CN112001749A (en)

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JP2021049354A JP2022028593A (en) 2020-08-14 2021-03-24 Advertisement delivery method, apparatus, electronic device, computer-readable storage medium, and computer program
KR1020210038404A KR20210040867A (en) 2020-08-14 2021-03-25 Method and apparatus for pushing advertisement, electronic device, storage medium and program
US17/215,635 US20210256556A1 (en) 2020-08-14 2021-03-29 Method and apparatus for pushing advertisement, electronic device and storage medium
EP21166404.0A EP3822903A3 (en) 2020-08-14 2021-03-31 Method and apparatus for pushing advertisement, electronic device, storage medium, and computer program product

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