EP1671083A4 - Identifying and/or blocking ads such as document-specific competitive ads - Google Patents

Identifying and/or blocking ads such as document-specific competitive ads

Info

Publication number
EP1671083A4
EP1671083A4 EP04781973A EP04781973A EP1671083A4 EP 1671083 A4 EP1671083 A4 EP 1671083A4 EP 04781973 A EP04781973 A EP 04781973A EP 04781973 A EP04781973 A EP 04781973A EP 1671083 A4 EP1671083 A4 EP 1671083A4
Authority
EP
European Patent Office
Prior art keywords
ads
identifying
document
blocking
specific competitive
Prior art date
Legal status (The legal status is an assumption and is not a legal conclusion. Google has not performed a legal analysis and makes no representation as to the accuracy of the status listed.)
Withdrawn
Application number
EP04781973A
Other languages
German (de)
French (fr)
Other versions
EP1671083A2 (en
Inventor
Brian Axe
Rama Ranganath
Shivakumar Narayanan
Current Assignee (The listed assignees may be inaccurate. Google has not performed a legal analysis and makes no representation or warranty as to the accuracy of the list.)
Google LLC
Original Assignee
Google LLC
Priority date (The priority date is an assumption and is not a legal conclusion. Google has not performed a legal analysis and makes no representation as to the accuracy of the date listed.)
Filing date
Publication date
Application filed by Google LLC filed Critical Google LLC
Publication of EP1671083A2 publication Critical patent/EP1671083A2/en
Publication of EP1671083A4 publication Critical patent/EP1671083A4/en
Withdrawn legal-status Critical Current

Links

Classifications

    • G—PHYSICS
    • G06—COMPUTING; CALCULATING OR COUNTING
    • G06Q—INFORMATION AND COMMUNICATION TECHNOLOGY [ICT] SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES; SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES, NOT OTHERWISE PROVIDED FOR
    • G06Q30/00—Commerce
    • G06Q30/02—Marketing; Price estimation or determination; Fundraising
    • G06Q30/0241—Advertisements
    • G06Q30/0251—Targeted advertisements
    • G06Q30/0254—Targeted advertisements based on statistics
    • G—PHYSICS
    • G06—COMPUTING; CALCULATING OR COUNTING
    • G06Q—INFORMATION AND COMMUNICATION TECHNOLOGY [ICT] SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES; SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES, NOT OTHERWISE PROVIDED FOR
    • G06Q30/00—Commerce
    • G06Q30/02—Marketing; Price estimation or determination; Fundraising
    • G—PHYSICS
    • G06—COMPUTING; CALCULATING OR COUNTING
    • G06Q—INFORMATION AND COMMUNICATION TECHNOLOGY [ICT] SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES; SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES, NOT OTHERWISE PROVIDED FOR
    • G06Q30/00—Commerce
    • G06Q30/02—Marketing; Price estimation or determination; Fundraising
    • G06Q30/0241—Advertisements
    • G06Q30/0251—Targeted advertisements
    • G06Q30/0255—Targeted advertisements based on user history
    • G06Q30/0256—User search
    • H—ELECTRICITY
    • H04—ELECTRIC COMMUNICATION TECHNIQUE
    • H04N—PICTORIAL COMMUNICATION, e.g. TELEVISION
    • H04N21/00—Selective content distribution, e.g. interactive television or video on demand [VOD]
    • H04N21/40—Client devices specifically adapted for the reception of or interaction with content, e.g. set-top-box [STB]; Operations thereof
    • H04N21/45—Management operations performed by the client for facilitating the reception of or the interaction with the content or administrating data related to the end-user or to the client device itself, e.g. learning user preferences for recommending movies, resolving scheduling conflicts
    • H04N21/454—Content or additional data filtering, e.g. blocking advertisements

Landscapes

  • Business, Economics & Management (AREA)
  • Engineering & Computer Science (AREA)
  • Finance (AREA)
  • Accounting & Taxation (AREA)
  • Development Economics (AREA)
  • Strategic Management (AREA)
  • Physics & Mathematics (AREA)
  • Economics (AREA)
  • Theoretical Computer Science (AREA)
  • Entrepreneurship & Innovation (AREA)
  • Game Theory and Decision Science (AREA)
  • Marketing (AREA)
  • General Business, Economics & Management (AREA)
  • General Physics & Mathematics (AREA)
  • Probability & Statistics with Applications (AREA)
  • Databases & Information Systems (AREA)
  • Multimedia (AREA)
  • Signal Processing (AREA)
  • Management, Administration, Business Operations System, And Electronic Commerce (AREA)
  • Information Transfer Between Computers (AREA)
  • Analysing Materials By The Use Of Radiation (AREA)
  • Adhesives Or Adhesive Processes (AREA)
EP04781973A 2003-09-05 2004-08-24 Identifying and/or blocking ads such as document-specific competitive ads Withdrawn EP1671083A4 (en)

Applications Claiming Priority (2)

Application Number Priority Date Filing Date Title
US10/656,917 US8239263B2 (en) 2003-09-05 2003-09-05 Identifying and/or blocking ads such as document-specific competitive ads
PCT/US2004/027390 WO2005025291A2 (en) 2003-09-05 2004-08-24 Identifying and/or blocking ads such as document-specific competitive ads

Publications (2)

Publication Number Publication Date
EP1671083A2 EP1671083A2 (en) 2006-06-21
EP1671083A4 true EP1671083A4 (en) 2007-01-24

Family

ID=34226459

Family Applications (1)

Application Number Title Priority Date Filing Date
EP04781973A Withdrawn EP1671083A4 (en) 2003-09-05 2004-08-24 Identifying and/or blocking ads such as document-specific competitive ads

Country Status (9)

Country Link
US (2) US8239263B2 (en)
EP (1) EP1671083A4 (en)
JP (1) JP2007504512A (en)
KR (1) KR100893673B1 (en)
CN (1) CN1871620A (en)
AU (1) AU2004271953C1 (en)
BR (1) BRPI0414151A (en)
CA (2) CA2537537C (en)
WO (1) WO2005025291A2 (en)

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Also Published As

Publication number Publication date
CA2874013C (en) 2017-07-04
US8239263B2 (en) 2012-08-07
KR20060083973A (en) 2006-07-21
WO2005025291A2 (en) 2005-03-24
CA2874013A1 (en) 2005-03-24
EP1671083A2 (en) 2006-06-21
US20120303451A1 (en) 2012-11-29
CN1871620A (en) 2006-11-29
AU2004271953A1 (en) 2005-03-24
US20050055271A1 (en) 2005-03-10
AU2004271953B2 (en) 2008-06-05
KR100893673B1 (en) 2009-04-20
CA2537537A1 (en) 2005-03-24
US8412574B2 (en) 2013-04-02
WO2005025291A3 (en) 2006-06-01
AU2004271953C1 (en) 2009-05-07
JP2007504512A (en) 2007-03-01
BRPI0414151A (en) 2006-10-31
CA2537537C (en) 2015-05-05

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